The Marketing and Sales Director is responsible for planning, developing, directing and coordination of all aspects of selling and marketing the independent living residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.
Essential Job Duties:
1. Responsible for meeting personal and team performance goals by managing sales activity to ensure sales and closing goals are met
2. Uses Direct Sales Performance Indicators (DSPI) to set goals and diagnose areas of strength or needed improvement
3. Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Senior Housing Marketing and Sales team members
4. Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan
5. Develops and manages the Promotion and Sales budget
6. Ensures timely and accurate input as appropriate into C3 Leads and C3 LinC or other community specific systems
7. Maintains effective communication with the Executive Director and other leadership team members
8. Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames
9. Supervises the performance of Residency Counselors, Marketing Assistant and other team members and actively engages in coaching activities to enhance team performance
10. Staffs the office to meet business needs which may include evenings, weekends and holidays
11. Prepares and maintains accurate and timely reports as required
12. Stays updated about relevant operational, competitive and company information in order to respond effectively to prospect inquiries and community contacts
13. Adheres to Life Care Services / CRSA standards as identified in the Senior Housing Marketing and Sales Quality Assurance Manual
14. Maintains consistency with community and Life Care Services / CRSA brand by following logo usage guidelines
15. Works with team members to plan and execute seminars and events as identified in the marketing plan
16. Selects, trains, evaluates and counsels department personnel
17. Manages advertising agency and advertising plan
18. Attends and leads in-services and community training sessions as needed
19. Participates as an active member of the community leadership team
20. Assumes responsibilities for personal work areas and maintaining areas in a presentable manner
21. Implements Life Care Services Extraordinary Impressions best practices in the marketing office and influences hospitality focused environment throughout the community
22. Maintains a professional appearance at all times
QUALIFICATIONS:
1. Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone. Must be an effective presenter with both large and small groups.
2. A Bachelor’s degree
3. Two years sales experience or public relations experience necessary
4. Supervisory experience and/or capability
5. Skill in use of computer software including Microsoft Office applications
6. Must be able to generate a warm, friendly and caring manner on first impression
7. Maintains working knowledge of regulations that impact the industry
8. Experience developing / maintaining a department budget
Job Type: Full-time
Benefits:
Schedule:
Supplemental Pay:
Ability to commute/relocate:
Application Question(s):
Education:
Work Location: One location
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