Key Responsibilities:
Review the Company’s Google Analytics structure around goal setting, event management, Google Tag Manager, and other applicable functions to ensure proper setup.
Recommend and implement changes to the Google Analytics set up to ensure goals are being captured correctly. This includes properly defining and tracking outbound click tracking and mapping it to each specific gaming operator.
Run a test fix and implementation with a singular operator, focused on a national presence and single URL.
Provide in-depth and insightful custom reports to communicate key metrics and findings
Recommend and create multivariate tests to improve user experience and conversion
Qualifications:
Advanced knowledge of working with Google Analytics (GA and UA) and familiarity with GA360 suite
3+ years experience in SEM/SEO
Experience with JavaScript and HTML.
Education and Experience:
Two years of relevant experience
Experience in a high growth environment a plus
Physical Requirements:
Potential prolonged periods sitting at a desk and working on a computer.
Supervisory Role:
No
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