GenCare Lifestyle Hiring for Community Sales and Marketing Manager -SENIOR LIVING Job at Federal Way, WA Full Time

GenCare Lifestyle is seeking an outstanding Community Sales & Marketing Manager to join the GenCare Lifestyle Federal Way community located in Federal Way, WA. Demonstrated success as a leader in similar settings is required. This is a full time, Sunday thru Thursday position.

The Community Sales & Marketing Manager is responsible for coordinating all on-site sales and move-in efforts in collaboration with the Community Sales & Marketing Director. The position will be a crucial resource for successfully supporting seniors and families who are seeking the GenCare Lifestyle as well as ensuring a smooth move-in process. The Community Sales & Marketing Manager must possess a high level of customer service, self-motivation, and a compassion for Seniors.

If you join the GenCare Lifestyle team, what will you enjoy?

At GenCare Lifestyle, we strive to bring new and innovative programs and services to our residents. We challenge our teams to elevate and exceed every aspect of Senior Living. However, relationships and integrity are the heart of our culture. They help us create a welcoming and inclusive community among our residents, and team members that feels like family. They guide us to be open in our communication with each other and enable us to make the right decisions for the people who have entrusted us with their homes/care. Our relationships and integrity work together to create a positive impact in the lives of the people we touch.

The lifestyle and happiness of those we serve is dependent on the happiness of our team members. The work you do will be challenging yet rewarding. You’ll earn more than a paycheck; you can also find opportunities to gain experience your career. Most of all, we believe you can find purpose, meaning, and the chance to be a part of something bigger than yourself. You will have the opportunity to change lives daily! Does your current job offer this opportunity?

HIRING IMMEDIATELY!!

Full-time opportunity!

Competitive pay; Salaried / Exempt

Walk-in interviews, weekdays from 9am-6pm!

Primary Purpose:

Provide sales activities and results necessary to achieve and exceed the community’s sales and move-in goals focusing on Independent Living, Assisted Living and Memory Care, continuously maximizing occupancy, and achieving budgeted census. This role is also responsible for performing comprehensive support services to support the tactical marketing action plan effort as well as facilitating the daily operations of the sales and marketing office.

Essential Duties and Responsibilities:

• Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.

· Schedule, organize, and conduct tours with prospective resident

• Assists Community Sales & Marketing Director in conducting initial and/or follow up contact with prospective residents and family members, to include phone calls, walk-ins, and requests for information received through the mail, email or web based. Responds to leads, prospects, and referral sources in a timely manner. Generates correspondence as necessary with prospects, and their families, as required to maintain and nurture relationships.
• Develop and maintain a good working relationship with residents, families, and professional providers of care.
• Work closely with the Executive Director, Community Sales & Marketing Director, Corporate Director of Sales, and Corporate Director of Marketing in development and implementation of the quarterly marketing action plan.
• Assist in creating and implement a strong community outreach program that generate the necessary number of referrals to reach sales goals.
• Assist in meeting marketing and sales financial objectives by forecasting requirements, preparing annual budgets, developing, executing strategic sales, and marketing action plans and budget that helps GenCare secure and maintain high occupancy (at budgeted census or above) and is on point with GenCare’s brand image.
• Keep Executive Director & Community Sales & Marketing Director informed of all sales activity daily.
• Maintain Senior Lifestyle Hot Board/Move in Move out board.
• Communicate any special needs of the incoming resident to the appropriate personnel.
• Manage use of sales toolbox.
• Assure every alternative is considered before closing a lead.
• Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product.
• Understand the need of the senior and the aging process.
• Maintain and work an active, meaningful waitlist.
• Visit competitors quarterly. Communicate by planning, monitoring, and reviewing the competition, analyze data and provide competitive analysis information; consult and recommend regarding market rates
• Maintain confidentiality of all pertinent information.
• Accomplishes marketing and sales objective by brand awareness within the local neighborhoods

• Nurture and maintain lead tracking system/CRM and keep accurate tracking records on all leads and prospects to be used in weekly sales and marketing reports. Maintains database in Lead Tracking (Sherpa or Yardi), Nurtures relationships with new and existing prospects to provide a continuation of referrals and to sell the services provided by, including but not limited to Independent Living, Assisted Living and Memory Care senior living. Treat each inquiry with value.
• Ensure that public marketing collateral and media (website, social media, email marketing, brochures, information packets, etc.) describing the services provided in the community are accurate, up to date, and meets branding guidelines.
• Assembles all appropriate collateral material for mass mailings, individual correspondence, information packets, floor plans, etc.
• Maintains an adequate supply of printed materials.
• Spearhead social media posts on Facebook, Instagram and post approved photos of events and other marketing messaging at twice weekly on each channel. Track record of building, managing, and executing social media campaigns that grow followers and engagement, drive conversion and improve website traffic.
• When appropriate, help create press releases seeking coverage of special events and human-interest stories for the community.
• Participates in weekly sales and marketing meetings.
• Identifies marketing opportunities by understanding consumer requirements and evaluating advertisements and marketing channels.
• Create, plan, and implement with Sales and Marketing Director, Vitality and Fitness Directors events to bring in prospective residents, current leads, and professionals such as, but not limited to seminars, speakers, themed events, and family nights.
• Maintains database of contacts and referral sources in sales software. Completes required forms and follows all procedures deemed necessary to keep database current.
• Performs sales activities in support as needed during the absence of the Community Sales & Marketing Director.
• Conducts presentations to prospective residents and/or others involved in the decision-making process.
• Pre-qualifies potential customers so that sales efforts expended are in proportion to their urgency and appropriateness for the community.
• Interacts with others by developing and maintaining rapport, demonstrating interpersonal sensitivity toward others to establish a relationship and continue the sales process.
• Identifies/anticipates customer’s needs, eliciting ideas, feelings, and perceptions from others. Probes to identify the needs and goals of potential customers. Recommends solutions that match customer needs; overcomes objections by demonstrating benefits to customers and negotiating a mutually beneficial outcome.
• Coordinates health care assessments of potential residents to determine appropriateness for admission. Communicates with other department directors and managers as necessary in relation to the assessment and qualification process.
• Coordinates the collection of all necessary forms, deposits, and signing of agreements required for residency.
• Assist in coordinating all aspects of the move-in process; participate in various community activities, organizations, and professional groups to make our community the residence of choice in the area.
• Miscellaneous administrative duties to include the following: prepare and distribute reports and mailings; maintain files, organize, coordinate, and assist in planning of special events, including weekend event, order supplies, postage, petty cash, and other supply inventory
• Always acts professionally and honestly in the representation of GenCare Lifestyle.
• Promotes the Mission, Vision, and Values of GenCare Lifestyle in all areas of responsibility
• Other duties as assigned or may be necessary in an organization having overlapping roles and responsibilities.
• In this role you will have the opportunity to gain experience and learn new things, challenge yourself & be rewarded for your results. We offer you the opportunity for advancement, competitive challenges, and personal growth. We are looking for a maverick ‘outside the box” thinker! If you are willing to venture into this market for growth, please send your resume and briefly explain why you would be the best fit for this position.
• Required Skills/Knowledge/Abilities:
• Excellent interpersonal and communication skills and the ability to collaborate with staff and external constituents.
• Possess strong organizational skills and ability to multi-task and meet deadlines.
• A Love for Working with Seniors!
• A flexible, fun, energetic people person who is capable of projecting calm, care, & professionalism in all work-related situations!
• Other Requirements:
• Minimum of two (2) years of Senior Living, Hospitality, or Business Development experience preferred in a sales & marketing role.
• Self-starter, proven track record of success in closing sales
• Must possess excellent leadership and communication skills, be creative, fun loving and have a caring disposition towards the elderly.
• An enthusiastic, flexible, energetic people person, capable of managing diverse personalities and professionalism in all work-related situations
• Must also have a current driver’s license.
• Have a neat, professional, courteous manner and appearance.
• Willing to work shift assigned, weekends, and holidays.
• Ability to work independently with minimum supervision; problem solving, conflict management, budgeting.
• Proficiency in computer skills, typing and ability to learn new applications: minimum skills include Microsoft Office (Word, Power Point, and Excel), CRM and email marketing programs.

• Education and/or Equivalent Experience: High school diploma or equivalent required; Bachelor’s degree in Marketing preferred

Job Type: Full-time

Pay: $25.00 – $30.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Weekend availability

Supplemental Pay:

• Commission pay

COVID-19 considerations:
Employer provides PPE, Weekly COVID Rapid Testing and Vaccines.

Ability to commute/relocate:

• Federal Way, WA 98003: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location