FM Global is a leading property insurer of the world’s largest businesses, providing more than one-third of FORTUNE 1000-size companies with engineering-based risk management and property insurance solutions. FM Global helps clients maintain continuity in their business operations by drawing upon state-of-the-art loss-prevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so, we rely on a dynamic, culturally diverse group of employees, working in more than 100 countries, in a variety of challenging roles.
The Sr. Account-Based Marketing (ABM) Campaign Manager is accountable for leading strategy, planning, executing and measurement across a number of multi-touch, omnichannel account-based marketing programs. They will serve as a leader with vision for ABM and lead consultation and collaboration with Marketing, Sales, Operations, external agencies and other colleagues to design and supervise delivery of scalable ABM campaigns for FM Global. They will be responsible to ensure the campaigns effectively and efficiently advance corporate and operations objectives, KRAs, our message to key industries, and for conveying the business value of campaign investments through regular reporting to senior stakeholders.
This position is listed with a primary location of Washington, DC, but we will consider interviewing candidates based in FM Global Operations across the United States. The candidate would need to be Operations/Office based when not traveling and follow a hybrid in office/home office working model.
Understand and analyze the industry / accounts / prospects / products portfolio. Prioritize and group accounts and build the business case for ABM.
Lead collaboration and execution on ABM campaign strategy, deliverables, timelines, and success metrics with multidisciplinary campaign teams, including colleagues from Planning, Marketing, Sales, Client Service, and Operations.
Use technology, partnerships, data, internal / external insights, existing campaigns / assets and influence to ensure campaign objectives are met.
Lead campaign reporting and regular updates to senior stakeholders. Connect campaign data, marketing metrics and insights to demonstrate business impact.
Manage campaign budgets, within the overall allocation of Marketing budget for ABM.
Teach ABM principles to colleagues across the organization, using case studies and examples from FM Global programs as well as external sources. Responsible for ensuring scalability of ABM at FM Global over time.
We offer our employees a wide range of benefits including career long learning opportunities, tuition reimbursement, 401 (k), pension, flexible schedules, rich health and well-being programs, generous time off allowances, volunteer days and so much more!
FM Global is an Equal Opportunity Employer and is committed to attracting, developing and retaining a diverse workforce.
Please note that all FM Global visitors, including external candidates interviewing for open positions will be required to be vaccinated and should be prepared to provide proof of vaccination.
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