The Marketing Team creates brand awareness and generates client leads through a variety of customer acquisition strategies, driving all revenue goals for the company.
Position Summary: The Digital Marketing Specialist will work directly with the Digital Marketing Manager to execute cohesive digital marketing campaigns for both our Smart City Locating & Smart City Digital business.The Digital Marketing Specialist will be responsible for campaign creation & optimization across Facebook, Google & TikTok, and other marketing platforms which involves but is not limited to creative ad refreshes, ad copywriting, daily account performance review & optimizations. The Digital Marketing Specialist will support with day-to-day marketing operations through budget management and allocation, campaign planning and execution, as well as advertisement performance reporting. Their goal is to help contribute to the reduction overall advertising spend while increasing lead gen and web traffic through organic and paid sources. This role will work closely with all marketing team members as well as department leaders to ensure strategies are executed effectively while maintaining brand standards.
Essential Functions:
Supervisory Responsibilities:
Required Education and Experience:
Required Skills / Abilities:
Physical Requirements:
Expected Hours of Work:
Travel:
All offers of employment are conditioned upon the candidate’s completion of a Form I-9 and delivery of appropriate documentation to establish the candidate’s identity and legal authorization to work in the United States. This document in no way states or implies that these are the only duties to be performed by the individual occupying this position. This is a representative list of the general duties, and it is not intended to be all-inclusive. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
I have received, reviewed and fully understand the job description. I further understand that I am responsible for the satisfactory execution of the essential functions described herein, under any and all conditions as described. I acknowledge receipt of this job description.
We Take Equality Seriously: Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City Locating.
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