Daily Activities Include:
Creating and managing PPC campaigns on various platforms such as Google
Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
Conducting keyword research and analysis to identify the most effective
keywords to target in ad campaigns.
Writing ad copy that is engaging, relevant, and optimized for high click-through
rates (CTR).
Setting up and optimizing bidding strategies to ensure campaigns stay within
budget and meet performance goals.
Monitoring ad performance and making adjustments to campaigns to improve
performance metrics such as click-through rate (CTR), cost per click (CPC), and
conversion rate (CVR).
Analyzing campaign data to identify trends and insights, and make data-driven
recommendations for campaign optimization.
Staying up-to-date with the latest trends and best practices in PPC advertising
and implementing new strategies and techniques as appropriate.
Providing recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting, optimization strategy and other facets of digital
advertising in accordance with client goals.
Generating weekly and monthly client reporting for all major metrics, goals
tracking and revenue tracking.
Managing web analytic dashboards, reports and other key reporting tools, and
pointing out key areas of importance in accordance with client goals.
Collaborating and communicating with team and management on project status,
timelines and results.
Required Knowledge, Skills and Abilities:
Candidates should have a current Google Ads certification and have 2+ years of experience
executing high-performing Google Ads and paid social campaigns at a minimum of $10,000
per month in total ad spend for B2B clients.
Strong analytical skills
Excellent attention to detail
The ability to relate facts and findings to a broader strategy
An affinity for results and tangible outcomes
Excellent follow-through and organization
Data visualization skills
Strong communication skill
Job Type: Full-time
Salary: $50,000.00 – $70,000.00 per year
Benefits:
Schedule:
Ability to commute/relocate:
Experience:
Work Location: One location
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