Job description
Instructional Empowerment offers 100% EMPLOYER PAID MEDICAL/DENTAL/VISION INSURANCE, 401(K) with company match, 15 days starting PTO given up-front and many more amazing benefits. Plus, we offer an extensive training plan to ensure you are fully prepared to bring your best foot forward!
Please learn more about our organization and our social mission at .
Instructional Empowerment needs an experienced Marketing Director that will take initiative managing multiple priorities. The individual in this role will strategize, lead and execute account-based marketing campaigns, showing persistence and determination in developing IE’s national presence among critical influencers. Our mission will drive the heart of your work, as you will be tasked to take action with minimal guidance to grow the impact we have on the lives of students. You will take initiative, working closely with sales to develop integrated marketing programs that capture the attention of targeted accounts and define marketing initiatives to generate new revenue streams.
Self-confidence and strong personal resolve are critical to cohesive and successful revenue growth. You will be proactive in analyzing situations, systems and problems to strategically coordinate P&L center collateral, website messaging and design, sales playbooks, target outreach and influential programs.
The ideal candidate has extensive experience in high-level Account-Based Marketing strategy. Marketing analytics, strong collaboration and great interpersonal and communication skills are the name of the game as you will need to speak frankly and honestly, even when decisions may be unpopular, to ensure results are achieved. Strong leadership and building relationships quickly is a must.
Primary Responsibilities
Key Competencies
Supervisory
This position manages all employees of the Marketing Team and is responsible for the performance management and hiring of the employees within that department
Location
West Palm or ability to spend blocks of time in the office
Position Type/Expected Hours of Work
This is a full-time position. Business hours are Monday through Friday, 8:00 a.m. to 5 p.m. (EST). Depending on location, these hours may be flexible to coincide with other time zones. There may be times when early morning/evening/weekend work is necessary to meet the needs of the internal and external customer.
Travel
This position may require 25% travel which may include trips to schools, school districts, company offices, influencer events, and annual conference.
Education and Experience
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
EEO Statement
Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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