Innovations is looking for a Digital Marketing Coordinator to join our Marketing Department to assist in the development and execution of marketing plans for our website, social media, and email campaigns. We are looking for a creative individual with a background in the design industry preferred. The position is based in our head office in Soho and reports to the Marketing Manager.
ESSENTIAL DUTIES AND RESPONSIBILITES – Essential Duties and Responsibilities include the following. Other duties may be assigned.
Website
Manage all content for the website
Work on implementing new website features and design with web developer
Update and maintain website imagery and product content
Add new products to the website
Maintain and update client installations for website
Update and add press coverage, catalogs, videos, news, etc to website as needed
Monthly report and review of website analytics
Keep marketing database up to date
Social Media
Management of accounts for all social media platforms (Instagram, Facebook, Pinterest, and LinkedIn)
Community management for all platforms
Coordinate schedules and posting of content across all platforms
Ensure consistent brand imagery and message is maintained across all platforms
Grow and develop following and engagement
Source client installation photos posted to social media for our use
Report analytics
Email/Newsletters
Create and send out weekly product newsletters and other emails (company news, invitations, etc) using Mailchimp
Update and maintain email database
Monthly report and review of website analytics
Tradeshows
Help plan and execute regional tradeshows including BDNY and smaller regional shows
Assist on site as needed with local tradeshow booth installation
Photoshoots
Help plan and execute seasonal collection photoshoot
Take photography of product swatches as needed
Take photography for social media of projects, products, etc as needed
Scan and format product swatches
Work on creating image renders
Job Requirements
Hybrid Schedule, 3-4 days in office per week
3+ Years of Professional Experience in Digital Marketing, Design Industry experience preferred
Bachelor’s Degree
Excellent communication skills (written and oral) and attention to detail
Strong creative skills, written and visual
Excellent organization and time management skills
Team player, willing to help out with any task on our small team
Experience or knowledge of the interiors, design, or luxury goods industries
Must be comfortable working with:
-Social Media Management Platforms
-Mailchimp
-Microsoft Office Suite
-Adobe Creative Suite
-Website Content/Database Management
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