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Full Job Description
Overview:
This position needs to be filled in the United States.
This position needs to be filled in the United States.
Amazon experience is required.
We are looking for an Amazon Sponsored Ads Specialist to manage pay-per-click (PPC) marketing activities within the Amazon ecosystem.
The Amazon Sponsored Ads Specialist will manage Sponsored Ad campaigns on Amazon.
A successful Amazon Sponsored Ads Specialist will effectively manage advertising campaigns and work with the Brand Management team to maximize ROI, drive strategy, and deliver profitable sales.
Responsibilities:
- Execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI for Sponsored Ads campaigns
- Track, report, optimize, and analyze analytics and PPC initiatives and campaigns
- Communicate and present metrics effectively while providing strategic recommendations
- Effectively manage campaign budget trending & allocation, forecasting monthly costs
- Optimize copy and perform routine testing between Sponsored Brands and Sponsored Product ads
- Perform ongoing keyword research, discovery, expansion, and optimization
- Research and analyze competitor activity to expand search coverage
- Prioritize and deliver results in a fast-paced environment
Qualifications:
- 1 to 1+ years of proven experience and success managing Amazon PPC campaigns
- Ability to support large brands in a high growth environment
- Understanding of Amazon product listings and best practices (preferred)
- Well-versed in performance marketing, conversion, and online customer acquisition
- Experience managing large campaign budgets
- In-depth experience with bid management tools
- Strong Excel proficiency
- Experience with website analytics tools
- Strong analytical skills and experience generating advertising reports
- Familiarity with A/B and multivariate experiments
- Bachelor’s degree (Marketing preferred) or a quantitative, test-driven field
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