ACROBiosystems Hiring for Marketing Specialist at San Diego, CA Full Time

ACROBiosystems is a worldwide leader in developing and manufacturing recombinant proteins and critical reagents/assays to support drug development and clinical applications from target discovery and validation, candidate drug screening and optimization, CMC development, preclinical and clinical studies, commercial production, and companion diagnostics. We are committed to excellence in providing quality products and services and accelerating the process of therapeutic development.

Our mission is to accelerate the process of target therapeutic drug development. We aim to be a cornerstone of life science and healthcare companies. We value the fast growth in a global market over a challenging time by excelling through quality, performance, and innovation, empowering our employees with trust, value, and respect, embracing diversity, and encouraging cross-functional collaboration and continuous learning.

Job Summary

The Marketing Specialist will help develop, execute, and monitor online and offline marketing channels and programs. The main responsibilities include but not limited to managing tradeshow events throughout the entire of their life cycle, as well as developing, implementing, and tracking online marketing programs such as email, social media, and campaigns. The specialist must be able to gain a thorough understanding of our products and services, work with a multitude of stakeholders and represent the Company in a professional manner while positively shaping the ACROBiosystems’ identity, profile, and visibility within the life science community. The specialist must also be able to work the occasional night and/or weekend, to provide on-site event and internal team support.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Offline Marketing – trade shows/events:

• Communicate and manage marketing and internal teams’ promotion material needs and logistics.
• Support and coordinate related logistics related to trade shows/events; connect with different vendors and carriers to assure the events run smoothly.
• Manage and execute trade show-related marketing and advertising promotional activities (e.g., social media, direct mail, and web).
• Work with internal teams and external partners to deliver online webinars & events, offline lunch and learn events, workshops, etc.
• Assist marketing needs and services to generate leads and build pipeline for sales.
• Analyze data and optimize marketing activities, refine processes to convert customers.
• Generate bi-weekly reports to maintain a feedback loop with the internal team.
• Capture market information to quickly understand and react to emerging trends, including market opportunities, changing competitive landscape, and new technologies.
• Travel up to 20-30% depending on the conference season.
• Other projects or responsibilities may be required.

Online Marketing:

• Assist marketing manager in the development and execution of online marketing campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement.
• Analyze campaign results and make adjustments to shape marketing strategy.
• Collaborate with internal and external teams to optimize the lead-nurturing process through email, content, events, and social channels.
• Assist in the execution of marketing plans to reach audiences through targeted channels.
• Create and distribute monthly reports on critical metrics for lead generation, content creation, and other KPIs.
• Other projects or responsibilities may be required.

Minimum Qualifications – Education and Experience

• Bachelor’s Degree in life science or related discipline required.
• At least 1 years’ experience in the biotechnology or pharmaceutical industry

Preferred Qualifications – Education and Experience

• MBA or advanced degree preferred.
• At least 2 years of B2B or B2C marketing experience, biotechnology, and pharmaceutical industry preferred.
• English and Mandarin bilingual preferred.

Knowledge, skills, and Abilities

• Proficiency in marketing solutions and applications such as Salesforce and Constant Contact or other email campaign tools; as well as Microsoft Office especially Excel and PowerPoint.
• Excellent written, communication, and presentation skills
• Strong analytical, critical thinking, and problem-solving skills
• Multi-tasking and time-management skills, with the ability to prioritize tasks and meet deadlines.
• Excellent team player with a positive attitude to go above and beyond.
• Ability to develop strategic vision and execute resulting plans.
• Must be willing to travel to marketing events and activities.
• The team member must regularly lift and/or move up to 25 pounds, frequently lift and/or move up to 50 pounds, and occasionally lift and/or move up to 100 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

Salary:

• $64,500-$72,000 DOE + Bonus

Location: San Diego, CA