The Senior Digital Marketing (SEM) Account Manager works on one or more Adlucent client accounts and is responsible for the development and execution of strategy, prioritization of tasks, and achievement of performance goals. They have an in-depth understanding of paid search tactics and techniques and implement best practices to achieve clients’ performance goals. The Senior Account Manager employs standard online media metrics and key performance indicators (KPIs) to measure results through data analysis and optimization.
The Senior Account Manager collaborates with both the client and internal Client Services teams to determine quarterly account performance goals and measurements as well as determining account activities. They conduct ongoing account optimization and testing to achieve these goals, providing regular reporting and analysis to both the client and the internal team. The Senior Account Manager researches and identifies strategic opportunities for incremental revenue and efficiencies.
The Senior Account Manager may have one or more team members on their account to execute on account activities, whom the Senior Account Manager will mentor and train.
The Role:
Must have:
Nice to have:
OUR MISSION:
To make advertising increasingly relevant and helpful to all by understanding & serving the interests and needs of each individual.
OUR CORE VALUES:
Make $#%& Happen: We solve problems efficiently. We know when to iterate and when to innovate. Some days we get to win and some days we get to learn.
Keep It Real: We all have a little weird in us. Come as you are, and stay that way.
Don’t Be a Jerk: We don’t count ego as a KPI. We act with empathy and make others matter. We are the coworkers you want to work with.
Adlucent is part of Advantage Marketing Partners, a subsidiary of Advantage Solutions, ranked as one of the top marketing companies in the U.S. by AdAge. Headquartered in Austin, Texas, Adlucent is a performance digital agency, powered by its purpose-built platform Deep Search™, which accelerates outcomes and maximizes returns for B2C and B2B brands and retailers. Marketing services include paid search, shopping, social, Amazon, display media, video, and performance creative. Deep Search™ is a digital campaign, product feed and analytics technology that powers these services by integrating complex data and creating a custom, predictive bidding algorithm, helping clients acquire customers across channels while profitably increasing revenue. To learn more about Adlucent, visit adlucent.com.
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