Affiliated Distributors (AD) Hiring for Marketing & Communications Coordinator at Wayne, PA Full Time

Position Summary:

The Marketing and Communications function is an AD-wide asset that drives unified marketing, communications and public relations strategies that help us leverage and enhance the strength of our brand for members, supplier partners, associates and other stakeholders, enabling our shared mission to help independent distributors compete, win and thrive in the market.

The Marketing & Communications Coordinator will be responsible for driving AD’s social media efforts as well as supporting AD’s corporate marketing communications initiatives including email marketing, presentation development, management of AD’s digital assets, and the successful branding of AD’s annual meetings.

Primary Responsibilities:

• Manage AD’s social media channels and oversee the implementation of AD’s social media strategy.
  • Develop and maintain an editorial calendar across all AD divisions and programs.
  • Conduct audit and evaluation of social media followers and engagement across all AD channels to inform improvements.
  • Own the analytics reporting of AD’s social media efforts.
  • Own the implementation of AD’s employee advocacy social media tool and manage all content on that tool.
• Own the posting of AD content to the public website, including developing imagery to accompany posts and working in the CMS.
• Oversee the digital asset management system including regularly auditing existing assets and ensuring all assets are up to date.
• Own the AD merchandise shop including selecting a new clothing line annually, managing inventory, and selling clothing internally and externally. Includes support of AD executives looking to gift clothing to boards and committees.
• Support the creative development of AD’s annual meeting theme, including the branding decisions for each annual meeting. Oversee branding implementation on-site at meetings.
• Support AD meetings by building the event app, developing social media content calendars in collaboration with the divisions, crafting social posts and providing general onsite marketing & communications support.
• Develop creative PowerPoint decks to be used for internal and external meetings (H&H, Meetings, BD slides, Program slides, etc.)
• Other ad hoc projects as needed

Requirements:

Knowledge, Skills and Abilities:

• Strong social media background with experience driving audience engagement
• Excellent writing skills
• Experience leveraging social media automation and analytics tools
• Experience leveraging social media advertising
• Fluent in Microsoft PowerPoint and other Office tools
• Experience using Adobe Create Suite products including Photoshop and InDesign preferred
• Experience working in a CMS
• Strong knowledge of SEO
• Experience leveraging marketing automation software preferred
• Knowledge of Salesforce (or other CRM) preferred
• Video-editing skills preferred
• Excellent interpersonal skills and upbeat, enthusiastic, and positive attitude
• Strong organizational skills and keen attention to detail
• Ability to balance multiple requests in a fast-paced evolving environment
• Ability to understand and leverage analytics
• Ability to quickly learn new tools and technology

Qualifications:

• Bachelor’s degree in marketing, communications or related fields
• One to two years of marketing and communications experience preferred

Additional Comments:

• Travel: Up to 10% annually
• Hours: 8:00 a.m. to 5:00 p.m.; some overtime may be required