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Full Job Description
Position Details
Position Information
Classification Title
MnSCU Academic Supervisor 1
Working Title
Director of Marketing & Communications
Hire Types
Staff
Division
Alexandria Technical & Community College
Department
Marketing
Unit
Marketing
Location
1601 Jefferson Street, Alexandria MN 56308
FLSA
Exempt
Full/Part Time
Full Time
FTE
1.00
Employment Condition
Unlimited
Work Shift
Work Schedule/Hours/Days
Posting Details
Salary Minimum
27.30
Salary Maximum
39.54
Salary Type
Hourly
Bargaining Unit/Plan
216, MMA
Job Description
RESPONSIBILITIES
- Serve as an integral part of the strategic and enrollment management planning process by providing leadership and direction for institutional marketing and branding, program-specific marketing, and internal and external communications.
- Responsible for the development and execution of external marketing, website, social media, media production, media relations, production, and joint marketing with Foundation and internal communication strategies.
- Provide communications leadership in the areas of public and media relations, crisis communications, oversees/proofs and approves content of website, social media, and other day-to-day communications.
- Provide communication support, content development and writing to the President and Vice President, including, but not limited to, legislative relations, community presentations, and op-eds.
- Collaborate with college leadership to develop the ATCC brand and work collaboratively with the college community to ensure brand integrity and to tell the story of the college within Minnesota State.
- Provide supervision of marketing and communications department personnel.
Required Qualifications
- Associate degree or above with an emphasis on marketing and/or communications.
- Three (3) years’ experience leading strategic marketing and creative efforts.
- Demonstrated organizational and management abilities to lead marketing and communications efforts in a complex and multi-faceted organization.
- Demonstrated experience in marketing management, market research and planning, strategic marketing and advertising conceptual development, production processes, tactical implementation and delivery systems.
- Demonstrated experience and skills in generating and implementing creative marketing ideas.
- Demonstrated experience in content and story development and creative writing.
- Experience in supervising and leading staff, and supporting a culture of diversity.
- Excellent communication skills with ability to work well in a collaborative, decision-making environment while inspiring the development of high-quality marketing materials.
- Specific technical knowledge in digital marketing and social media, eMarketing, print, and electronic media.
- Ability to handle financial and procurement issues, including managing a marketing budget.
- Experience in a variety of media planning and buying.
Preferred Qualifications
- Bachelor’s degree or above in a related field.
- Previous marketing experience in higher education.
- Broad working knowledge of educational trends, liberal arts and technical program curriculum, as well as transfer and admissions procedures.
- Experience in using Adobe creative suite.
Other Requirements
NOTICE: In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State’s vehicle use criteria and consent to a Motor Vehicle Records check.
About
Alexandria College is constantly seeking to become a more diverse community and to enhance its capacity to value and capitalize on the cultural richness that diversity brings. The College strongly encourages applications from persons with diverse backgrounds.
Benefits Info
Benefits include health, dental, life insurance and retirement plan.
Posting Detail Information
Posting Number
F080P
Number of Vacancies
1
Re-posting
No
Desired Start Date
05/01/2023
Position End Date (if temporary)
Open Date
03/15/2023
Close Date
04/03/2023
Open Until Filled
Yes
Accept Applications
Yes
Special Instructions Summary
Posting Contact
Ruth Dickey; (320) 762-4484; Email: [email protected]
Equal Employment Opportunity Statement
Alexandria Technical and Community College is committed to legal affirmative action, equal opportunity, access and diversity of its campus community. (http://alextech.edu/nondiscrimination)
