Altman Specialty Plants, LLC Hiring for Advertising and Content Manager at Vista, CA Full Time

We’re incredibly passionate about plants here at Altman Plants. We’re a family owned and operated nursery with operations across the country and are a world leader in breeding and growing gorgeous living treasures. Despite being an industry leader, a status attained through decades of tireless and passion-driven effort, there’s still plenty of room for growth, and that’s where you come in.

In your role as our e-commerce captain, you will join a lean, enthusiastic team in an environment that more resembles an innovative startup than a comfortable established brand. We want someone who not only relishes executing strategies, acting on fresh insights, and navigating challenges but also regards a wow-worthy consumer experience as a work of art.

Job Description: The Amazon Advertising and Content Manager is responsible for developing and implementing marketing strategies specifically tailored to the Amazon platform. This role requires a deep understanding of Amazon’s ecosystem, algorithms, and advertising tools. The primary objective is to drive sales, increase product visibility, and improve brand presence on Amazon.

Responsibilities:

1. Amazon Advertising Strategy:

• Develop and execute comprehensive advertising strategies to maximize product visibility, organic rankings, and sales.
• Conduct keyword research and optimize product listings to improve search rankings and conversion rates.
• Utilize Amazon’s advertising platforms, such as Sponsored Products, Sponsored Brands, and Sponsored Display, to create targeted and effective campaigns.

2. Campaign Management:

• Plan, create, and manage pay-per-click (PPC) advertising campaigns on Amazon.
• Monitor campaign performance and optimize keywords, bids, and budgets to achieve desired advertising goals and ROI.
• Regularly analyze advertising data and provide actionable insights and recommendations for continuous improvement.

3. Listing and Storefront Management:

• Manage all aspects of Amazon product listings, such as new product setup, product descriptions and imagery, and pricing.
• Manage and optimize Altman’s Amazon storefront pages to drive sales and conversion.
• Resolve listing and account challenges by overseeing support cases and escalations.

4. Listing Optimization:

• Optimize product listings with compelling and keyword-rich titles, bullet points, product descriptions, and backend search terms.
• Conduct competitor research to identify areas of improvement and differentiation.
• Implement best practices for enhanced content, including A+ Content, enhanced brand content (EBC), and brand stores.

5. Promotions and Deals:

• Strategize and execute promotional campaigns, lightning deals, and coupon offers to drive sales and increase product visibility.
• Monitor and analyze the effectiveness of promotions, adjusting strategies as necessary.

6. Reviews and Ratings Management:

• Monitor customer reviews and ratings, respond to customer feedback, and address customer inquiries in a timely and professional manner.
• Implement strategies to increase positive reviews and ratings while minimizing negative feedback.

7. Market Research and Competitive Analysis:

• Stay updated on industry trends, competitor activities, and Amazon policy changes.
• Conduct market research and analysis to identify market opportunities, consumer behavior, and competitor strategies.

8. Reporting and Analytics:

• Track and analyze key performance indicators (KPIs) related to sales, advertising spend, traffic, conversion rates, and other relevant metrics.
• Prepare regular reports and presentations summarizing campaign performance and provide actionable insights to stakeholders.

Requirements:

• Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
• Proven experience in managing Amazon advertising campaigns and achieving measurable results.
• In-depth knowledge of Amazon’s advertising tools, algorithms, and best practices.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in using Amazon Seller Central, Amazon Advertising Console, and other relevant tools.
• Excellent communication skills, both written and verbal.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
• Familiarity with e-commerce, SEO, and digital marketing trends is a plus.

Job Type: Full-time

Pay: $110,000.00 – $130,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Social media marketing: 5 years (Preferred)
• Writing skills: 5 years (Preferred)

Work Location: Hybrid remote in Vista, CA