American Association of Colleges of Nursing Hiring for NursingCAS Outreach Manager at Washgton, DC Full Time

General Functions:

Manages annuals NursingCAS virtual student fair and supports student recruitment
initiatives. Oversees digital marketing initiatives and national data analysis for NursingCAS, the centralized application service for 295
nursing schools. Manages CRM campaigns for student applicants, NursingCAS websites, and digital recruitment efforts to drive growth for the
national applicant pool. Develops marketing initiatives to increase CAS participation by schools.

Primary Duties and
Responsibilities

• Serve as lead project manager for annual NursingCAS virtual student fair. Collaborate to plan
  recruitment events with pre-health academic advisors and prospective students.
• Develop and implement a digital marketing plan to
  drive awareness and increase the use of NursingCAS by schools and students. Develop strategic content for CRM student and school email
  campaigns and social media. Collaborate with vendors (e.g., website and retargeted ads) to develop new platform tools to increase reader
  engagement. Report on readership, metrics, and campaign success.
• Prepare monthly, quarterly, and annual NursingCAS analytics
  reports to educate membership and assess national applicant trends.
• Collaborate with website and marketing vendors to ensure high
  visibility and drive applicant growth for NursingCAS and member schools; Manage and implement changes to optimize website; Partner with
  vendor to create new websites for prospective and current schools, and a newsletter platform to increase readership, user education, and
  retention. Educate members on best digital recruitment practices.
• Oversee marketing for all NursingCAS events (e.g., Virtual Fairs,
  monthly webinars, conferences). Manages social media accounts and monthly member newsletter.
• Assists with the annual review of
  NursingCAS school pages to ensure accuracy for successful cycle launch.
• Develops and maintains web-based resources and marketing
  collateral to support growth and outreach for NursingCAS. Other duties as assigned.

Background /Skills / Abilities
Required

• Qualified candidates must have a bachelor’s degree. Communications, marketing, digital media,
  journalism, or related field is preferred.
• At least 2 years of experience in a similar role, preferably in higher education,
  recruitment, admissions, or membership.
• Success with leveraging digital marketing initiatives to grow engagement. Experience with
  CRM and analytics platforms, database and website management (WordPress or similar software), social media automation. A foundational
  knowledge of analytics and a desire to learn more. Experience with the development of written content and marketing collateral. Interest in
  researching and implementing new technological platforms. Experience with using centralized or common application systems (CAS/WebAdMIT) is
  preferred.
• Additional qualifications include excellent written and verbal communication skills, project management,
  problem-solving, attention to detail, and self-starter skills. A strong work ethic, the ability to multi-task and prioritize projects. Must
  be flexible and collaborative, and have good interpersonal skills.
• Proficient in Microsoft Suite. Experience with using design and
  photo software, Higher Logic, or EMP, is preferred but not required.

Work Environment

• Fast-paced,
  professional office environment with moderate noise levels.
• Must be able to use a computer at a workstation for extended periods of
  time and to accommodate potentially frequent interruptions.
• Occasional travel is required for this position.

The
position is currently remote 3 days per week during COVID.