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Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.
LOCATION: Territory based position in San Diego, California. Must live within footprint of San Diego. This position is not remote.
SALARY: $85,000 – $95,000 with potential annual bonus
COMPANY:
Budweiser. Bud Light. Stella Artois. Michelob ULTRA. Estrella Jalisco. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We believe our people are our greatest asset, and we’re looking for people like you to join our shared dream and purpose. We dream big to create a future with more cheers. Are you up for the Challenge?
JOB SUMMARY:
The High-End Sales Manager is the key contact between the HE Corporate Sales Office (CSO), the region HE Director and AB’s distributors. This position fully owns the sales/marketing execution of premium and super premium brands (import & craft) in a specific geographic territory. The manager will work directly with wholesale partners for market specific objectives including brand investment planning, 12 week-forecasting, distribution strategy, local incentives, innovation launches, activations/experiential and overall execution. In addition to this, they will also manage the local HE sales team (BDRs or KAMs). They are responsible for coaching, training, and developing the local HE sales team and executing the national priorities.
JOB RESPONSIBILITIES
- Builds partnership with wholesaler management, team leads, sales reps, local commercial director and the regional HE Director. Fully owns the premium and super premium results for the wholesaler.
- Participates in the annual business planning meeting with wholesaler to align on volume, distribution, and investment goals.
- Weekly communication to wholesaler leadership team on HE objectives which include incentives, brand updates, chain commitments, KPIs, team wins, events/activations, and identified sales metrics (volume, distribution, displays, POS)
- Weekly participation in HE forecasts which align with monthly sales goals and ensures accuracy
- Works with wholesalers to order POCM during trimester order windows.
- Works with wholesalers to ensure all chain commitments are delivered and items not brought in are kept to a minimal
- Actively trains & coaches HE BDR to execute the brand priorities in the market (distribution, point of sale, activations, displays, full shelves).
- Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers and consumers.
- Identifies specific price and discount opportunities in the market and works closely with the commercial director on market strategy.
- Identifies leads, manages prospects, acquires new business and grows points of distribution.
JOB QUALIFICATIONS:
- Preferred Bachelor’s Degree in Business Administration, Management, or similar field.
- 5+ years of sales or marketing experience in beverage/alcohol industry preferred.
- 2+ years of wholesaler management experience.
- Certified Beer Server or Certified Cicerone preferred.
- Familiar with VIP, iDig, IRI, BIR, Power BI, Microsoft PowerPoint and Excel
- Proven ability to think and move between strategic and analytical thinking as well as actual execution.
- Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
- Job requires the ability to be in physical retail locations, late night activations and travel.
WHY ANHEUSER-BUSCH:
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.
BENEFITS:
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
