Responsibilities:
Research, Trend & Insights
• Gather & synthesize market, trend, and consumer data to develop clear and actionable creative direction for project and brand specific initiatives
• Develop and conduct direct-to-consumer surveys for strategic design initiatives & product feedback leveraging 1Q’s consumer market research platform
• Assist VP of Design & Marketing on conducting market shops and creation of bi-annual trend report
Innovation & New Product Development
• Leverage research, trend, and insights to determine innovation opportunities in material, construction, technique, and format
• Assist VP of Design & Marketing on innovation & defining whitespace opportunities
• Partner with Product Development on innovation sourcing requests in relation to construction, material, technique, etc.
• Champion innovation process on the design team
Creative Process
• Oversee the creation of products by the internal design team and external freelance partners
• Review work, troubleshoot and provide feedback to design team members
• Manage creative workflow & ensure deliverables meet assigned timelines and strategic creative vision
Cross Functional Collaboration
• Partner with Director of Marketing and VP of Design & Marketing to align on creative outlook for key projects and brands; oversee partnership between Marketing and Design teams during development process to ensure execution of a cohesive creative vision
• Partner with Asst. Director of Product Development on high level development process feedback, including sampling, factory feedback, new sourcing requests, revisions, etc.
• Report progress of projects at major stages of their conception, creation, and execution
• Ensure internal presentations of art concepts & supporting trends are prepared and delivered to key internal stakeholders on time
Team Development
• Mentor and encourage Design team members to foster a dynamic and positive work environment
• Mentor and coach Design team to understand Creative Strategy and Merchandising Vision
• Coach effective communication across the creative cross functional team; prepare team members to effectively present a creative vision for their designs for internal stakeholder reviews; Designers should be coached to communicate their trend research, creative brainstorming & ideation
• Successfully grow the proficiency and accountability of the Design team to independently manage design projects
About You:
• 8+ years experience in product design, creative direction; minimum 4-year college degree
• Proven track record of a strong ability to conceptualize design across multiple product categories
• Deep understanding of the Kids market, competitive landscape, and design trends; Home market experience is a plus
• A strong eye for aesthetic; demonstrates ability to recognize trends, understand the consumer and act as a design visionary
• Proven creative problem solver with the ability to drive and manage large-scale product design & development programs
• Intense curiosity and passion to explore new formats, techniques and approaches to product development and brand aesthetics
• Experience presenting creative direction and design concepts to clients and team members in a compelling and energetic way
• You have a positive energy and “can-do” attitude
• You enjoy working with people & they enjoy working with you. You’re empathetic in your approach to people and problems
• Adobe Creative Suite, Microsoft Office
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