ANSYS Hiring for Marketing Analyst – REMOTE Job at Canonsburg, PA Full Time

Ansys is the global leader in engineering simulation, helping the world’s most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.

SUMMARY
Ansys is seeking a highly curious, passionate, and data-driven Marketing Data Analyst to provide the marketing team and key stakeholders with data-driven insights that guide execution, optimization, and investment decisions. Reliable insights are only possible with complete and accurate data, so the role will also focus on developing processes to improve and maintain our data quality and hygiene. The ideal candidate possesses strong reporting and data visualization background to unlock insights around marketing performance and impact across programs, strategies, investments, and datasets. This is a new role, so the ideal candidate will need to feel comfortable building the marketing analytics function from scratch: owning data transformation, and building metrics, reports, and dashboards (creating bar-raising reporting experiences) for internal stakeholders. A successful candidate will have the ability to transform data into information, information into analytics and analytics into actionable plain language to drive business decisions.

RESPONSIBILITIES

DATA & INSIGHTS

• Conducts the analysis of marketing data across multiple platforms (Google Analytics, Pardot, Salesforce etc.), and all marketing initiatives.
• Effectively synthesizes the data to communicate meaningful insights in the form of easily digestible stories.
• Converts insights into actionable marketing and business decisions that lead to the increased effectiveness of the Marketing programs across all channels.
• Contributes towards the delivery of our long-term data roadmap and works cross functionally to prioritize work, execute on our strategy, and align to goals.
• Promotes corporate data governance policies and as data steward ensures the accuracy and consistency of key data across all systems used by Marketing.
• Gather business requirements related to data, reporting and analytics and translate them into technical implementation documents.

KPIs & MARKETING PERFORMANCE MEASUREMENTS

• Works closely with the marketing leadership team and business stakeholders to implement standard metrics and measurement processes that result in KPIs to measure success.
• Monitor, track, analyze, and report out on the health of marketing performance, including conversions, pipeline contribution, program ROI, campaign attribution, customer acquisition/penetration and activity.
• Build KPIs and scorecards for marketing performance monitoring. Assist with the creation of measurement plans based on strategic imperatives, engagement/lead gen, communications objectives, and media strategies.
• Analyze and interpret trends by channels, tactics, content types, and personas and share actionable insights.
• with senior marketing leadership and channel owners to maximize campaign performance.
• Detect root causes of changes in performance and effectively communicate these insights to stakeholders and marketing leadership including recommended actions for improvement.

REPORTING & DASHBOARDS

• Be the team expert on creating, updating, and maintaining reports and dashboards leveraging information/data across various platforms and systems and using various tools like Pardot, Salesforce, Excel, and Power-BI.
• Work closely with the team to understand reporting and data visualization needs.
• Work cross-functionally with marketing operations and our analytics teams to validate & provide accurate metrics.

MINIMUM QUALIFICATIONS

• Bachelor’s degree.
• 3+ years’ experience with marketing research, data analytics and building management level reports and dashboards.
• Worked in a Marketing department in a fast-paced environment.
• Strong experience with marketing technology and associated reporting tools including, but not limited to, Salesforce, Pardot, Google Analytics, Power BI etc.
• Experience integrating marketing tech data into other enterprise applications, as well as internal and external data sources.
• Extensive knowledge of qualitative and quantitative analytics techniques, with the end goal of providing comprehensive end-to-end view of marketing performance and market opportunities.
• Technical expertise regarding data models, data analysis, and segmentation techniques.
• Possess strong communication and presentation skills – passionate about storytelling via data.
• Ability to conduct creative analysis of data and translate the results into actionable deliverables, messages, and presentations.
• Establish and maintain metrics reporting for sales and marketing activities and effectiveness.
• Strong reporting and analysis skills with ingenuity to provide scalable reporting.
• Ability and experience analyzing and interpreting marketing data to draw conclusions.
• Ability to identify trends and escalate possible opportunities and gaps is very important.
• Demonstrate strong decision-making skills and the ability to readily adapt to changing market and organizational requirements.
• Critical thinker, ability to creatively solve problems, deal with ambiguity and a fast-paced changing environment.
• Good knowledge of applicable data privacy practices and law.
• Proven ability in handling concurrent projects with attention to detail and accuracy.
• Strong attention to detail.

PREFERRED QUALIFICATIONS

• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI, a plus.
• SQL, HTML/CSS, and web CMS knowledge; Basic R or Python skills.
• Experience with BI tools highly desirable (PowerBI, Tableau) as is experience across multiple areas of web optimization, including web analytics, personalization, A/B, and multivariate testing.
• Deep understanding of marketing technology stacks, including tag management systems, ad serving platforms, DMPs and ETL processes and systems integration.
• Working knowledge of online marketing including PPC, SEO, display, social, etc. Experience integrating web analytics with marketing automation a plus.

CULTURE AND VALUES
Culture and values are incredibly important to Ansys. They inform us of who we are, of how we act. Values aren’t posters hanging on a wall or about trite or glib slogans. They aren’t about rules and regulations. They can’t just be handed down the organization. They are shared beliefs – guideposts that we all follow when we’re facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:

• Customer focus
• Results and Accountability
• Innovation
• Transparency and Integrity
• Mastery
• Inclusiveness
• Sense of urgency
• Collaboration and Teamwork

WORKING AT ANSYS
At Ansys, you will find yourself among the sharpest minds and most visionary of leaders, collectively aiming to change the world with innovative technology and remarkable solutions. With the prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high, met by those willing to rise to the occasion and meet those challenges head-on. Because at Ansys, it’s about the learning, the discovery and the collaboration. It’s about the “what’s next” as much as the “mission accomplished”. It’s about the melding of disciplined intellect with strategic direction and results that have, can and will impact real people in real ways, forged within a working environment built on respect, autonomy and ethics.

At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel.
Our team is passionate about pushing the limits of world-class simulation technology so our customers can turn their design concepts into successful, innovative products faster and at lower cost. As a measure of our success in attaining these goals, Ansys has been recognized as one of the world’s most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.

Ansys is an S&P 500 company and a component of the NASDAQ-100.

For more information, please visit us at www.ansys.com

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

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Nearest Major Market: Pittsburgh