APLX Advertising Hiring for Marketing Account Executive Job at Amarillo, TX Full Time

Fast paced, retail based Amarillo advertising agency seeking a talented, experienced marketing/advertising account executive with a flair for creative development and exceptional writing skills. Responsibilities include account management, promotion planning, budgeting and media buying. Other duties include coordination of creative executions in print, broadcast and new media utilizing our in-house print and post production departments. We are searching for an experienced “team player” with a positive attitude!

Responsibilities include:

To assist with the management and direction of the marketing and communications programs for our clients. Ensure clients’ needs and goals are being met on every project, and completed on time within deadlines.

Strategic planning. Development, planning and execution of plans and programs. Develop and maintain budgets. Oversee and integrate co-op programs.

• Digital Media: Knowledge of digital marketing and advertising is a must.
• Traditional Media: Plan and buy broadcast, digital and print media. Evaluate reach and frequency effectiveness. Keep abreast of rating trends/changes. Negotiate cost-effective rates.
• Promotion: Track and evaluate competitive tactics. Evaluate effectiveness of marketing programs. Research and maintain files on effective promotional activities.
• Development and production of marketing materials: Write and produce television and radio commercials. Oversee design and production of digital media, newspaper ads, program ads, and publication ads. Development of direct mail approaches and materials

Development, planning, execution and evaluation of digital marketing programs. Oversee placement and production of all digital materials, work with third party providers and OEM providers as well as staff and digital marketing personnel. Review and help maintain all websites.

Effectively counsel and consult on all marketing and advertising matters by becoming entrenched in the mission and mechanics our clients. Research, develop and execute sales/marketing programs. Help define and redefine approach and programs to enhance sales and profit margins. Help define and set specific goals and objectives. Oversee and manage marketing approach and programs.

Work with media to assure coverage of news-worthy events and accomplishments. Develop a program of positive involvement and awareness with the community. Write and disseminate news stories and releases. Based on desirability, generate opportunities for clients to gain more visibility.

You need to be and have:

• Exceptional planning and organizational skills
• Exceptional written, verbal, and visual communication skills
• Team player with ability to work independently and present creative ideas
• Fast, flexible, cooperative work style; ability to reprioritize at a moment’s notice
• Excellent analytical and project management skills
• Implement and adapt to changes quickly and efficiently
• Maintain courteous and professional relationships in all situations with customers and employees

We offer a professional work environment and employment package commensurate with experience. Group health, dental, cancer, disability, flex spending account, 401k plus much more also available!

Job Type: Full-time

Pay: $17.00 – $20.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Ability to commute/relocate:

• Amarillo, TX 79109: Reliably commute or planning to relocate before starting work (Required)

Education:

• Associate (Preferred)

Work Location:

• One location