Apricot Lane Boutique – Fairbanks Hiring for Marketing Coordinator at Fairbanks, AK Full Time

Marketing Coordinator

Overview

The Marketing Coordinator supports, develops, and executes local boutique marketing activities. This position is essential to developing a strong brand, driving retail store traffic, building engagement, and retaining loyal customers. The Marketing Coordinator will be required to work some evenings and weekends and may be asked to cross-train on other store positions, such as sales/customer representative. This position works closely with franchisee owners, store management, and the franchisor’s corporate marketing department.

Duties and Responsibilities

• Collaborate with store management and corporate marketing department to create, develop, and maintain a marketing calendar in a timely and efficient manner

• Maintain the company’s social media presence with up-to-date, relevant, and engaging content, including assisting with developing, maintaining, and executing an internal social media and digital calendar. in conjunction with local store and corporate marketing activities

• Coordinate and participate in all store on-site and off-site events
• Communicate marketing activities to store management, team members and corporate marketing
• Track and report on metrics and data gathered from social media channels and other marketing programs; provide insights and feedback to the management team
• Work with the corporate marketing department for custom marketing requests
• Listen to and monitor all social media outlets daily and post/respond

Customer posts/comments in real-time

• Take leadership in driving the collection of customer emails and addresses
• Setup and manage tracking of marketing activities for analysis and reporting

Job Requirements

Education/Experience/Knowledge:

• Communications, Journalism, Marketing, or similar education (preferred)

• 0-2 years of retail/marketing/advertising/direct marketing experience
• Marketing skills in the Retail/Fashion industry
• Proven experience executing social media marketing campaigns
• Very strong knowledge of all social media platforms
• Experience with all social media platforms, especially Facebook, Twitter, and

Instagram

• Excellent verbal and written communication skills
• Experience with copywriting
• Fashion and trend-savvy
• Self-starter/proactive
• Proven ability to multitask and prioritize in a fast-paced environment
• Proficient knowledge in MS Office, Photoshop/Illustrator a plus.

Duties may be adjusted by the boutique owner as needed

Job Types: Full-time, Part-time

Pay: From $21.00 per hour

Benefits:

• 401(k)
• Employee discount
• Flexible schedule
• Paid time off
• Parental leave

Ability to commute/relocate:

• Fairbanks, AK 99701: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media management (Required)

Work Location: One location