Arcoro Hiring for Remote- Sr. Product Marketing Manager Job at Urbandale, IA Full Time

Why Arcoro?

Want to make an impact? We do too. Come join our team of bridge builders. With full-time remote work as well as in-person opportunities at multiple office sites, the possibilities are endless. Arcoro helps to lead high-compliance organizations to automate paper processes and build their bridge to better HR with streamlined, easy-to-use HR software. We re proud to offer an unmatched employee experience where you can embrace our innovative vision, depend on a team of great colleagues, and roll up your sleeves to make a difference. Our culture encourages challenging the status quo.

Start building your bridge to a better career with Arcoro.

About the Job:

Arcoro seeks a Sr. Manager of Product Marketing to help build out our product positioning & go-to-market approach for direct, channel partner, and vertical industry revenue streams.

This self-starting leader must be a results-oriented strategic thinker who will become an expert on our products, solutions, and customers. This role will have a direct impact on expanding our addressable market, strengthening our brand, clearly communicating our USP, and driving alignment across direct sales and channel partners to open up new areas of opportunity.

To be successful, you ll have passionate knowledge of the human capital management market landscape and the ability to translate technical knowledge into differentiated messages for Acroro s HCM platform/modules. You also possess a demonstrated ability to drive business growth by articulating key value propositions for complex B2B SaaS products and the ability to plan, manage, and execute comprehensive go-to-market product strategies that scale across sales teams and channel partners.

You will report to the Chief Marketing Officer and work closely with a cross-functional, geographically dispersed team of experienced sales, marketing, and software professionals. You must be able to work independently in a highly productive environment and take strategies from ideation through execution. If you have the whole package, then we have a place for you!

What You Will Be Doing:

Product Marketing & Positioning

• Research market & vertical landscape trends to drive product positioning, market penetration strategies, and differentiated messaging.
• Define target segments and identify core pain points & customer needs to build/refine Ideal Customer Profiles for marketing and sales outreach activities.
• Create product packages and solutions-based messages that position Arcoro as a leader in HCM.
• Partner with revenue marketing to develop, test & refine strategic marketing plans including campaign themes, content, and messages that support all phases of the buyer journey for target segments including direct customers, vertical industries, and channel partners.
• Conduct and manage competitive intelligence activities, including competitive analysis, battle cards, and responses for common objections.
• Share best practices broadly to continually improve processes and content.

Product Life-Cycle Communications

• Coordinate with internal stakeholders to develop and execute product launch timelines, milestones, and communications.
• Document, communicate, and train internal teams & channel partners on product and solution vision, positioning, key value propositions, and market differentiation.
• Drive the creation of direct sales and channel partner-facing messaging and communications throughout product life cycles.
• Initiate, develop, and deliver thought-leading content via blogs, webinars, videos, ebooks, podcasts, and other outlets.
• Partner with revenue marketing to develop tactical marketing plans that deliver proper product positioning along with evaluating, report and optimize the effectiveness of programs and messaging.
• Generate monthly reports based on meaningful metrics, key indicators, strategic observations, etc.

Sales & Channel Partner Enablement

• Translate messaging into sales & partner materials including standard presentations, datasheets, sales aids, and other materials for external stakeholders.
• Partner with sales & channel partners to define, prioritize and develop additional sales tools that align with the ideal sales process and typical buying journey – both low touch and high touch.
• Create and deliver channel partner marketing and messaging training to drive brand consistency and proper positioning of our HCM platform/modules to prospects.
• Work cross-functionally to create sales & channel partner toolkits including datasheets, partner briefs, presentations, digital assets, videos, etc.

Must Haves:

• Bachelor s degree in business or marketing. MBA preferred, but not required
• 8+ years in human capital management and or HR technology product marketing experience for B2B SaaS companies with a track record of success in growing product line revenues.
• 8+ years of progressively responsible market development experience, including direct responsibility for product marketing strategy & execution, promotion development & execution
• Experience working with marketing programs and technologies such as HubSpot, Web CMS system, Salesforce CRM, Camtasia, and others
• Strong public speaking and presentation skills across in-person, online, and video events.
• Proven market and competitive analysis ability that results in understanding and prioritizing customer need to map to product positioning, pricing, messaging, and functionality.
• Strong collaboration and project management skills – and ability to work effectively with different people within an organization (technical, salespeople, strategists).
• Creative problem-solver who can execute with pristine detail and be able to operate under pressure and meet deadlines.
• Demonstrated expertise in negotiating competing priorities from multiple internal and external stakeholders.
• Must be comfortable being a self-starter, working independently, and creating concrete plans with input from a variety of sources.
• Must have a portfolio of developed materials and results to show during the interview process.

Salary information must be included in the cover letter for consideration

Perks and Benefits:

• Competitive salary
• 401(k) with Company match
• Medical/Dental/ Vision, STD/LTD, Life Insurance
• Company-paid holidays, sick pay & vacation
• Remote Position
• Casual dress

About the Company:

Arcoro is a growing and exciting HR SaaS software company with offices in California, Arizona, Iowa, and Indiana and remote employees across the country. Arcoro provides SMB and midsize businesses with a complete all-in-one modular HR solution. As a leader in delivering easy-to-use HR software which helps companies maintain compliance, Arcoro s proven cloud-based solution enables organizations to better manage the entire employee lifecycle through improved candidate quality and flow, shortened time to hire, centralized learning, and improved employee productivity. Our HR solutions integrate with top ERP systems further positioning Arcoro as a leader in proven modular HR solutions. Arcoro specializes in high-risk, high compliance companies in the construction and field services industries.

Arcoro is a leader in Human Capital Management. Join our company and help our customers eradicate the burden of managing an ever-growing workforce. Our tool will effectively end the dominance of manual applicant tracking, benefits enrollment, payroll, and paper time tracking.

At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer s daily lives.

Arcoro is a Fair and Equal Opportunity Employer