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Marketing/Sales Manager
APPLY Huntington AREA OF INTEREST
Marketing
APPLY Huntington AREA OF INTEREST
Marketing
Job Title
Marketing
Employment Type Full-time
Job Description POSITION: Marketing/Sales Manager
DEPARTMENT: Marketing
DEPARTMENT: Marketing
REPORTS TO: GM FLSA STATUS: Exempt
ASM Global, the world’s leading venue management and services company, has an and immediate opening for the position of Marketing/Sales Manager in Huntington West Virginia. This individual must be creative and innovative and will be responsible for the development and implementation of digital and social media campaigns, the creation of graphics and artwork to support internal and external initiatives, and general marketing support. The individual will work with the General Manager and the Convention Center /Sales Manager overseeing the planning and implementation of event marketing, national publicity campaigns, premium services, sponsorships, advertising, interactive marketing for the arena and convention center.
MAJOR RESPONSIBILITIES: Include the following. Other duties may be assigned.
Essential Administration Responsibilities
: General Marketing * Directs the public relations image of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners
- Maximize ticket sales for all events using all assets available. Must have excellent communication with marketing, box office and booking staff.
- Research assigned shows, artists, and talent in support of the development of marketing plans and promotions
- Track advertising expenses and promotional tickets for assigned shows
* Update and maintain venue marketing assets, including poster cases, marquees, and other venue signage * Support the creation of final marketing settlements for assigned events in collaboration with General Manager
. * Lead street team efforts, including poster, flyer, and collateral material distribution, as needed * Update online community calendars with new show information as they are confirmed and booked
- Represent the Marketing Department as a member of the marketing team on show days, as needed
- Respond to inquiries received through the [email protected] email account
- Respond to client and stake holder inquiries in timely manner Digital/Social Media Responsibilities
- Oversee the development, management, and implementation of digital strategies and campaigns for assigned social media accounts, websites, electronic newsletters/eblasts, venue marquees, and other assets
- Ensures that strategies and designs are consistent with brand guidelines and stated initiatives and integrate across all channels of marketing (social media, SEO, content marketing, email, print and digital marketing) to support brand awareness (venues) and show promotion
- Create and manage social content
- Manage online reputation on Google and other online platforms and respond to customer inquiries and comments
- Contribute to the creation of relevant, original, high-quality content across all digital channels/platforms including video, still photography, and graphic/infographic assets and designs
* Stay current on social media/digital marketing trends and strategies and use those strategies as appropriate * Implement a digital content calendar to manage content for assigned accounts
- Respond to inquiries, comments, and direct message across assigned social media accounts Graphic Design Responsibilities:
- Create engaging, exciting, and compelling content and designs for social media, websites, posters, digital banner ads, display ads, print, video, etc.
- Create superior looking layouts for proposals, presentations, and other print/digital materials as needed
- Maintain an understanding of the latest trends and applications in creative design and their implementation in the commercial marketplace Sales and Sponsorship Responsibilities:
- Maintain and increase facility signage revenues QUALIFICATIONS: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience
- Bachelor’s degree from four-year college or university in Marketing, Graphic Design or related field or similar experience
- Minimum of 2-4 years of experience in Marketing, Public Relations or Sales in the entertainment industry or related field or equivalent combination of education and experience required
- Experience designing and creating professional, engaging, and compelling graphics and images for commercial use
- Experience with digital/social media planning and placement
- Exposure to and familiarity with similar venues or and ticketed business
- Experience creating growth strategies on social media platforms and building followers with proven results
* Experience working with a major market venue and/or media planner preferred * Experience working with entertainment artists/agencies preferred Skills and Abilities
- A strong creative skillset and eye for visual composition
- Demonstrable graphic design skills with a supporting portfolio
- Proficiency with required desktop publishing tools, including Adobe Photoshop, InDesign, and/or Illustrator
- Proficiency with SEO/SEM, and Google Analytics optimization
- Proficient in content management systems and general familiarity with web design
- Proficiency in Mailchimp, or similar email marketing platforms
- Experience with social media tracking methods, including pixel placement
- Experience capturing and editing video for social media and other platforms
- Effective time management skills and the ability to meet deadlines
- Ability to give and receive constructive criticism
- Must be a “Self-Starter” and have the ability to work with limited supervision
- Strong communication skills and the ability to read, write, and understand English Computer Skills To perform this job successfully, an individual must be proficient in Microsoft Word, Excel and Power Point, Adobe Creative Suite (Photoshop, InDesign, and/or Illustrator) with preferred. Knowledge of digital media and social network platforms is a must (Facebook, Twitter, Snapchat, Instagram, LinkedIn, Tik Tok, YouTube, Groupon, etc.).
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to move around the facility;
to stand for long hours during events; be able to communicate effectively during a strenuous schedule.
This position may require work inside or outside of the building, as needed by events.
Location Mountain Health Arena Regular/Temporary Regula
r * Privacy Policy Google Privacy Policy Google Terms of Service
* EEO is The Law – click here for more information ASM is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor. Applicants that need reasonable accommodations to complete the application process may contact (610) 729-1023. * © 2000-2022 ADP, Inc. All Rights Reserved.
