Aspen Group Inc Hiring for Marketing Analyst- Lead Generation Job at Remote Full Time

Aspen Group, Inc is an education technology holding company that leverages its infrastructure and expertise to allow its two universities, Aspen University and United States University, to deliver on the vision of making college affordable again.

Aspen Group is looking for an experienced Marketing Analyst (Lead Generation) to join our our amazing Marketing team!

Position Description:

As the Lead Generation Analyst (Remote) you will play a key role in our organizational growth over the coming years. You will work with our two Senior Marketing Analysts to support lead generation efforts with reporting and working within paid media channels.

Essential Functions:

• Set up new tests and launch new ads
• Be the primary point of contact for paid search, perform analysis on our accounts, and be responsible for keyword research
• Optimize our search campaigns through ad copy, extension use, audience lists, and bid management
• Deliver regular reporting of ad spend, leads, campaign performance and testing

Qualifications:

• +1 year of experience managing Google Ad campaigns and have knowledge of best practices.
• A passion for digital advertising keeps you up-to-date on micro and macro trends often allowing you the first mover’s advantage.
• Have a willingness to learn and are adaptable to the ever-changing landscape of digital marketing.
• Have a high attention to detail and take pride in the high-quality work you do.
• Are confident working remotely for a majority of your time.

At Aspen Group, we embrace diversity, we support it, we celebrate it and we thrive on it for the benefit of our employees and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Aspen Group is proud to be an equal employment workplace and an affirmative action employer.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• How many years of experience do you have with Google Ad campaigns?
• How many years of experience do you have generating leads?

Work Location:

• Fully Remote

Work Location: Remote