Babel Street Hiring for Demand Generation Specialist at Ashburn, VA Full Time

About Babel Street and the Opportunity

Babel Street illuminates identity and information for a safer, more productive world. Engineered for mission-critical applications, our proven AI-powered products transform data into knowledge, build a more complete picture around identity, and discover digital evidence. Our advanced data analytics and intelligence platform, combined with a robust text analytics engine, helps teams rapidly transform massive amounts of global, multilingual data into actionable and contextual insights so they can act with confidence. Every day, we work with our customers in highly-regulated, high-stakes industries such as financial services, healthcare, legal and law enforcement, and the global public sector. The actionable insights we deliver safeguard lives and protect critical assets around the world. Learn more at babelstreet.com.

If you’re excited about being a key player in the revenue-generating arm of the marketing department by orchestrating hundreds of elements to create demand, generate leads, and nurture and accelerate them through the marketing to sales process, this opportunity is right for you. And you may be right for Babel Street!

The demand gen specialist works cross-functionally with teams, from product marketing, content and design to marketing and sales operations and inside and outside sales, integrating and aligning marketing and sales efforts to execute strategic campaigns that directly grow revenue.

What you will do:

• Drive sales from a marketing position in a strong and growing B2B business that serves both commercial and government customers worldwide.
• Assist in the development and implementation of multi-channel demand generation campaigns, including email marketing, webinars, content marketing, SEO/SEM, social media, and event marketing.
• Use marketing automation tools to develop campaign assets, execute campaigns, and track performance.

• Collaborate with the sales team to align marketing campaigns with sales initiatives and goals.
• Coordinate with the content and design teams to create compelling campaign materials.
• Monitor and report on campaign performance, using data to derive insights and optimize future campaigns.
• Maintain knowledge of marketing trends, best practices, and technologies in the AI and data analytics industry.
• Perform other duties as assigned.

What you bring:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years experience in a similar role, preferably in the tech industry.
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Pardot, Salesforce).
• Strong analytical skills with the ability to analyze data and generate actionable insights.
• Proficiency in digital marketing strategies, including SEO, SEM, and social media advertising.
• Excellent verbal and written communication skills.

• Strong project management skills and the ability to manage multiple tasks simultaneously.

Benefits at Babel Street (just to name a few…)

• Health Benefits: Babel Street covers 90-100% monthly premium costs for Medical, Dental, Vision, Life & Disability insurances – for you and your family!
• Retirement Plans: Babel Street offers both a Traditional and Roth 401(K) with a very competitive match.

• Unlimited Flexible Leave: We trust our employees to manage their own time and balance their personal and work lives. At a minimum, employees need to take at least 15 to 25 days per year.
• Holidays: Babel Street provides employees with 12 paid Federal Holidays
• Tuition Reimbursement: We are committed to investing in our employees. One way we do that is with our Tuition Reimbursement Program for continuing education.

Babel Street is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Babel Street will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination. In addition, Babel Street’s policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request, we will provide you with more information about such accommodations.