Barclays Hiring For Avp, Account Marketing Plans at Wilmington, DE, United States Full Time

Job Description

AVP, Acquisition Marketing Analytics
Wilmington, DE
As a Barclays’ AVP, Acquisitions Marketing Analytics, you will drive acquisitions strategy and optimize investment decisions for the travel card business. This is an exciting opportunity to drive profitable new account growth across offer, targeting, and partner risk/reward valuations. You will provide support to key partners while providing thought leadership to identify business opportunities.
Barclays is one of the world’s largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We’ve helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

What will you be doing?
• Developing strategy to drive new account growth and portfolio profitability, developing optimized product, offer, and channel specific acquisition strategies

• Enhancing rigor for critical investment judgements and targeting leveraging advanced analytics, risk/reward segmentations & robust continuous testing
• Communicating clearly and concisely with various stakeholders including external partners and key forums
• Measuring, monitoring and benchmarking all aspects of acquisitions performance against business plans, year over year results and competitors
• You will be responsible for leverage cutting edge tools and techniques to optimize risk versus reward around offer targeting, channel and partner optimization
• Creating continuous improvement cycle across channels to drive growth leveraging new data and segmentation techniques to drive speed to market

What we’re looking for:
• Bachelor’s degree in Mathematics, Science, Business, Statistics, Finance, Economics, Engineering, or related field; Graduate studies, Masters or PHD desired

• Experience in Analytics, Consulting, Financial Services, or related field
• Excellent technical and statistical skills
• Detail-oriented with a high level of curiosity and rigor

Skills that will help you in the role:
• Experience in risk within credit card industry

• 5+ years of experience in Consulting, Financial Services, or related field
• Excellent communication skills with proven management qualities

Where will you be working?
Barclays’ Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.