Baylor Scott & White Health Hiring for Brand Manager (Remote) at Remote Full Time

JOB SUMMARY

The Senior Marketing Manager grows and consistently maintains the Baylor Scott & White Health master brand across all markets, channels and geographies. The Senior Marketing Manager will lead communication strategies and execution of Medicaid, Medicare and Marketplace programs. This person aids service lines, hospitals, clinics, clinical departments, joint venture partners and special leadership projects across both NTX and CTX regions. This person also helps the System Director of Consumer Relationship Marketing in developing the annual marketing plan and budgets for BSWH and its sub-brands. The Senior Marketing Manager owns all brand standards, manages and trains creative resources and deploys appropriate marketing tools to effectively translate the brand across all media.

Provides creative input on advertising, promotions and programs, and manages both internal and external creative resources to ensure brand standards are met. Ensures that the brand strategy is deployed uniformly and consistently to reinforce brand voice and increase brand allegiance.

Manages critical vendor relationships, including printing companies, signage vendors, custom content publishers and project management firms, to give cost savings based on volume and process changes they identify.

The Senior Marketing Manager develops the creative strategy using feedback from customers, service line heads, vendors, marketing management and market research studies to guide actions. The Senior Manager works with the market research team to ensure that advertising campaigns are thoroughly tested with the appropriate target audience.

SALARY

The pay range for this position is $40.74 (entry-level qualifications) – $71.19 (highly experienced) The specific rate will depend upon the successful candidate’s specific qualifications and prior experience.

ESSENTIAL FUNCTIONS OF THE ROLE

Grows and consistently maintains the BSWH master brand across all markets, channels and geographies. This person aids service lines, hospitals, clinics, clinical departments, joint venture partners and special leadership projects across both NTX and CTX.

40% of Time

Manages and trains creative resources and deploys appropriate marketing tools to effectively translate the brand across all media. Provides essential creative input on advertising, promotions and programs, and manages both internal and external creative resources to ensure brand standards are met.

20% of Time

KEY SUCCESS FACTORS

Manages critical vendor relationships, including printing companies, signage vendors, custom content publishers and project management firms, to give cost savings based on volume and process changes they identifies.

20% of Time

Works with market research to ensure that advertising campaigns are thoroughly tested with the appropriate target audience. Extends the creative strategy using feedback from customers, service line heads, vendors, management and market research studies to guide actions.

15% of Time

Helps in developing the annual marketing plan and budgets for BSHW and its sub-brands.

5% of Time

BENEFITS

Our competitive benefits package includes the following

• Immediate eligibility for health and welfare benefits

• 401(k) savings plan with dollar-for-dollar match up to 5%

• Tuition Reimbursement

• PTO accrual beginning Day 1

Note: Benefits may vary based on position type and/or level

QUALIFICATIONS

– EDUCATION – Bachelor’s or 4 years of work experience above the minimum qualification

– EXPERIENCE – A minimum of 10 years experience required; Experience with communications for government insurance programs, such as Medicare, Medicaid and/or Marketplace preferred