Statement of Purpose
The Director of Ecommerce and Digital Marketing leads the development and execution of Bob Evans Restaurants Digital Marketing strategy. The primary function of this position will be to drive experience improvements and innovation into all aspects of brands digital guest experience and drive revenue growth in Ecommerce. This team member is accountable for the strategic development of the digital communication and engagement ecosystem, and our activation strategy across all relevant digital channels in accordance with our brand growth strategy. Other responsibilities include leading cross-functional teams to optimize our online ordering strategy and consult on our ability to maximize profits within 3rd party partner transactions. In addition, this individual will create more revenue growth and brand engagement from our loyalty guest databases.
Accountabilities * Creates the plan and manages the activation for Ecommerce, web experience, search, app experience, CRM/database, social media and cross platform innovation.
Job Type: Full-time
Pay: Up to $160,000.00 per year
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