Bounteous is looking for a Senior Media Operations Director. This role is a digital team leader, typically assigned to one large strategic account or several mid-scale/core clients. Primarily responsible for development of a team of 30+ subject matter experts and for overarching monitoring of Bounteous media portfolio. This role will develop and share operational media frameworks with internal stakeholders who will use these methods to steer program progress. Acts as: a digital media SME for internal stakeholders/client partners, as key point of contact for cross-functional disciplines within the Marketing Service practice (SEM, Paid Social, and Programmatic Media), and the liaison for cross-practice teams (Marketing Strategy, Technology Innovation, Creative Production, Client Services, etc.). Client programs will include complex data-driven digital media campaigns and integrated multi-channel campaigns to successfully engage and influence consumers at each funnel stage. Contributes to Bounteous business development and product/business strategy. Typically manages direct team of 4-6 people and broader team of 30+ subject matter experts and campaign managers.
Role and Responsibilties
Act as a Media thought leader and mentor to support the growth of established SEM, Paid Social, and Programmatic Media team members
Requires excellent communication and diplomacy skills; demonstrated experience building teams
Mastery of all Campaign Management and Planning & Optimization functional responsibilities
Able to deliver against functional responsibilities in a strategic, mature, and self-guided manner, on high volume of accounts, larger scale client/Media programs
Contribute to the development of forward-thinking strategies and campaigns designed for client growth; Deliver programs designed to achieve clients goals and increase Bounteous’ value as a Partner
Develop a management and measurement framework to steer and monitor program progress and success
Act as administrative owner of advertising technologies; Guide adtech partnerships and reseller programs while maintaining operating margins
Responsible for business development updates and giving direction to the media services, platform, and capability resources as it pertains to prospective and active client work
Confident, articulate, and strategic delivery of consultative messaging – both written and verbal – to senior leaders without senior leadership guidance
Proactively devising and pushing new concepts to manage and grow the media practice; Includes working closely with Data, Innovation, Strategy, Production, and other Bounteous lines businesses
Able to independently lead program, team, and clients, without senior leadership guidance on small and mid-scale clients
Work closely with cross-practice leadership and Marketing Services peers to monitor resourcing of client projects
Contribute to the strategic direction of Bounteous media solutions offerings
Carefully track and record billable time; Responsible for directing team toward meeting their billable objectives
Act as point of escalation to resolve client pain point and realize account or industry opportunities
Preferred Qualifications
10+ years experience within digital media agency function and/or digital media vendor/ad technology platform
5+ years experience independently managing media planning, buying, and/or trafficking teams
Past proficiency within DSPs to run Video, Display, and other digital channels (Google’s DV360, Amazon DSP, TTD, MediaMath, Verizon)
Past proficiency within Paid Social Platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn Ads, TikTok)
Past proficiency within Search Engine Marketing Platforms & Bid Management Platforms (Google Ads, Microsoft Ads, Google’s SA360, Kenshoo, Marin)
Proven track recoard with both Brand and Performance media strongly preferred
Ecommerce/marketplace experience strongly preferred
Search Engine Optimization experience strongly preferred
Proficient user of digital ads trafficking tools (DCM, Media Ocean, etc.)
Proficient user of Microsoft Office suite, especially Excel and PowerPoint
Proficiency in people management tools
Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems on-time and on-budget
Experience presenting and/or public speaking
Experience with marketing, behavior, and customer analytics
Digital media strategy and plan development
Resource and people management
Cross discipline coordination and management
Policy and best practices contributor
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