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Full Job Description
What would I be doing?:
Ameristar Kansas City
Located just east of downtown Kansas City, Ameristar Casino Hotel Kansas City is a Midwestern entertainment hub that offers something for everyone. Ameristar Kansas City has the largest casino floor in Missouri, amazing dining venues, a newly renovated luxury hotel and more. Ameristar also offers convenient parking in a five-level, 2,660 space parking structure with an enclosed, climate-controlled walkway to the casino and entertainment center. Ameristar Kansas City is seeking an Advertising Specialist. The successful candidate will work within the Advertising department, with outside agencies and other team members to develop creative initiatives–from concept to completion – for property amenities (front of house and back of house) , promotional campaigns, digital campaigns, website and special events. This includes the planning, managing, developing, and executing of property marketing campaigns.
Responsibilities:
- Directs the advertising agency in effective advertising media schedules with radio, television, newspaper, magazine, and outdoor vendors.
- Works with Boyd Creative Studio to manage the development of all creative projects through effective allocation of resources, monitors work-flow within the property along with Marketing Manager & VP of Marketing on direct mail, and communicates with internal requesting departments to ensure fulfillment of media and production deadlines in a timely, quality and cost-effective manner.
- Supervise media allocation and production schedules in compliance with established marketing department guidelines, and ensures the achievement of property plan objectives.
- Works as the liaison with Boyd Creative Studios and outside agencies; monitors communication; ensures maintenance of, and adherence to, budgetary guidelines and timely and accurate delivery of advertising materials.
- Conducts meetings with internal departments (special events, F&B, Hotel and Entertainment ) to recommend appropriate and cost-effective advertising programs consistent with the overall goals and priorities of the property strategic plan.
- Maintains ownership of on-going programs: Ie; Coolsign – monitor and update; Website – update and maintain all on property signage and guest communication.
- Manages on-property photo and still shoots with outside agencies and photographers.
- Creates back of house signage, digital media for coolsigns and website through graphic design skills
- Directs Purchasing Department to ensure that user departments’ deadlines are achieved.
- Advertising Specialist will also assist in working at weekly promotions such as gift giveaways, drawings, etc.
What are we looking for?:
- Ability to communicate effectively with outside agencies, vendors, customers and all levels of employees.
- Strong negotiation skills.
- Intermediate level of proficiency all MS Office applications, coolsign software, website update software.
- Graphic design experience and training with Adobe and design software is preferred.
- Ability to effectively and efficiently move around all work areas of the property, including casino floor.
- Knowledge of strategic marketing, planning, and organizational and project tracking.
- Knowledge of advertising planning, development and creative concepts required.
These skills and abilities are typically acquired through a Bachelor’s degree in Graphic Design, Marketing or related field, and a minimum of two years’ experience in design, marketing, advertising or related field.
REQUIRED TRAVEL
Less than 10%
What would it be like to work at this property?:
At Ameristar Casino Hotel Kansas City, when we say “More Fun”, we mean it literally. In addition to our large casino floor, we proudly feature a wide variety of restaurants, an arcade and an award-winning hotel. Ameristar is one of the biggest – and most impressive – casinos in the country.
Ameristar Kansas City
3200 North Ameristar Drive
Kansas City, MO 64161
What would it be like to be a Boyd Gaming Team Member?:
Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.
Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.
Corporate Mission
We, as members of Boyd Gaming Corporation, operate with only the highest degree of integrity, and rely on the competence and friendliness of each person in our organization to provide entertainment and service to satisfy our customers’ wants.
Through teamwork, we strive to maximize shareholder value, to be among the leading companies in our industry and to provide opportunities for all while we support and enhance our communities.
Company Vision
Boyd Gaming is one of the nation’s leading casino entertainment companies. But we’re so much more – a Fortune 1000 company that retains the philosophy of a family-owned business, focused on creating long-term, sustainable growth for our shareholders. This philosophy defines and separates us from the competition, making us unique in our industry.
From our earliest beginnings in the 1970s, we made a commitment to our shareholders and our team members to create an operating style built around family. In a highly competitive industry, our Boyd Style of hospitality has come to define us in a most unique way.
Forging ahead in the coming years, we will remain focused on our three main goals: improving our operating performance, continuing to execute on our current growth strategy, and demonstrating our branding initiatives.
We remain confident in the strength of our Company to successfully meet whatever challenges lie ahead.
