Brian Head Recreation I, LLC Hiring for Marketing Coordinator at Brian Head, UT Full Time

Description

The Marketing Coordinator will work closely with the marketing team in all aspects of data research, communications, and pitching in where needed. The ideal candidate will need strong attention to detail, knowledge of measuring campaign performance, organized KPI reporting, a strategic mindset, verbal and written communication skills, and the ability to implement campaign strategy via marketing communications, including newsletters, websites, social media, and more. They should love and embrace multiple facets of marketing analytics and keep up with trends with Resort audiences.

The Marketing Coordinator should possess analytical abilities, an understanding of Google Analytics, and create and communicate data reports. In addition, they should be able to translate data into marketing campaigns and communications including online ad copy, blogs, landing pages, e-newsletters, and social media content. The specialist should be detail-oriented and responsive to tight deadlines.

They should be passionate about the outdoors, recreation, and hospitality industries, and share that passion with others.

Duties and Responsibilities:

Strategy –

• Discover ways to build the brand
• Analyzing sales funnel and customer intent
• Measuring campaign performance via ROI of offline and online campaigns
• Report on marketing KPIs such as conversion rates, web traffic, social engagement, etc.
• Track email campaign metrics (delivery, open, CTR, etc)
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research & implement marketing tools to support projects (automation software, social media scheduling, etc)

Tactical Support –

• Communicate data findings via reports to direct reports
• Use findings to assist in the execution of campaigns and communications across all channels, including newsletters, websites, social media, blogs, and earned media
• Participate in strategic campaign planning leveraging
• Web content development of the website includes updated content creation, and
• Report on social media metrics and best practice recommendations
• Manage all facets of newsletter communications
• Manage social media posts and planning
• Website SEO improvement recommendations
• Assist with content gathering as needed
• Assist with events and event promotion as needed
• Provide ski show assistance and support as needed
• This position will be involved in a variety of marketing platforms including:
  • Creative Cloud applications, including but not limited to Adobe Acrobat, Illustrator, Photoshop, and Premiere Pro, are also preferred
  • Email marketing (experience with Acoustic and Ryan Solutions is preferred)
  • Website (WordPress and Google Analytics)
  • Social media (including Instagram, Facebook, and TikTok)
  • Google Workspace (Docs, Sheets, Slides, Hangouts)

Essential Functions:

• Physical mobility to efficiently complete tasks; lifting objects weighing 10 to 25 pounds, Ability to sit for prolonged periods
• Ability to pay attention to detail and perform detailed operations
• Ability to effectively communicate in oral and written form in English
• Ability to work on an “on-call” basis, on weekends, holidays, and various shifts
• Ability to and will keep private information confidential
• Ability to work in a traditional office environment (typing, phone usage, filing, traditional office equipment)
• Ability to maintain scheduled work commitments and meet daily deadlines

Position Type and Expected Work Hours

• Full-time, year-round position
• Need to have flexible working hours and working holidays based on business

Compensation and Benefits –

Salary range dependent on qualifications and professional experience, est. $45,000 – $55,00 (starting), raises will be based on annual KPI (Key Performance Indicators)

• Company contributing health insurance and HSA; 401k, dental, vision, life, and other insurance benefits available
• Paid vacation annually
• Paid time off plan
• Free winter and summer season pass to all Resorts in the collective.
• Discounts in food and beverage and retail outlets within the collective.
• Opportunity for discounts on merchandise and goods through contracts obtained by the company for employee use.
• Carpool incentives
• Transportation is provided through van share options.
• Access to like-minded individuals to help encourage a healthy active lifestyle.
• Networking and travel opportunities.

Education / Training / License(s) / Certification(s) Requirements: High School Diploma and/or GED, Bachelor’s degree in marketing, advertising, business, public relations, closely related field, or equivalent work experience (preferred).

NOTICE: This job description may be changed to include new responsibilities and tasks or change existing ones as management deems it necessary.