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Full Job Description
Job Information
Industry
Marketing
Job Description
This is a remote position.
Brkthru is a quickly growing digital marketing services company. We are an all-virtual company that connects through a variety of online organization tools and digital platforms throughout the day. Team members respect both the responsibility and freedom that comes with working in this manner. This is a fast-paced environment where employees require minimal direction, are disciplined, and embrace the vision, goals, and core values of the company. All employees have input and ideas that they share and are very open to both giving and receiving feedback and training.
Cultural fit is CRUCIAL to our organization. Excellent collaboration and communication skills, caring, having a positive attitude, and trust are the major tenets of our Core Values, and all employees are expected to be a key steward of these brkthru principles.
The Opportunity:
At Brkthru, a Media Strategist is responsible for delivering thoughtful, well-reasoned media plans, as well as insightful research, to support new business as well as existing clients. You’ll bring a balanced perspective and panoramic viewpoint to successfully navigate the distance between client needs/wants, platform/policy capabilities, and brkthru’s point of view.
Responsibilities:
Leverages leading research platforms for industry, audience, media mix, and budget intelligence to guide and inform thoughtful media plans
Develops research briefs to clearly convey and visually represent key insights
Translates client business goals and marketing objectives into digital KPIs/strategies
Applies knowledge of campaign metrics for measurement, platform policies and restrictions, as well as pricing and inventory dynamics to media plans
Strategically frames strengths, weaknesses, opportunities and threats for both internal teams and clients
Lends support, when needed, for development of proposal presentations for key accounts
Keeps abreast of current events, social/digital media trends, and any target market industry happenings that impact our business and those of our clients
Identifies new insights and opportunities to add value to new and prospective clients
Adheres to the notion that strategy is a team sport and flourishes with diverse perspectives
Helps to build and maintain internal reference and training materials/documentation
Performs other related duties as assigned
Requirements
4 – 6 years experience in programmatic media, digital advertising and marketing
Extensive knowledge of best practices in client strategy development, account management, and digital media services
Prior experience with paid social, SEM, programmatic display, video, native, audio and/or DOOH channels
Exposure to the following platforms: The Trade Desk, Beeswax, Google Analytics, Facebook, DV360, Simpli.fi, Twitter, LinkedIn, Amazon, Snapchat, and/or TikTok
Works independently, effectively manages time, and prioritizes task load
Adherence to tight deadlines while delivering top-notch work
Willingness to go above and beyond specific requirements to exceed expectations
Excellent analytical, project management and communication skills
Partners well with team members across multiple levels of the organization (leadership and peers) as well as both inter- and intra-departmentally
About Us
brkthru was founded to put clients first! We are a solutions-focused company who finds ways to say YES! We work with both clients directly and with all types of agencies from around the United States and internationally. Our account teams are well-versed and experienced in running digital marketing and media for all verticals including, CPG, HealthCare, Pharmaceuticals, Higher Education, and Automotive to name a few.
Benefits
We are a remote and flexible workplace (yay no commuting).
Medical/ Dental/ Vision/ HSA and FSA/ Long Term Disability/ Life and AD&D/ and more….
Company paid Short Term Disability.
401k Retirement plan with company match.
Coffee Tuesdays/ Pizza Fridays.
Reimbursement of Home Office Expenses.
A generous number of Holidays, PTO, and summer Fridays.
We’re proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, creed, sex, sexual orientation, gender, gender identity, pregnancy, national origin or ancestry, ethnicity, age, family status, marital status, veteran or military status, the presence of a medical condition or physical or mental disability, height, weight, misdemeanor arrest record, genetic information, citizenship, hair, or any other characteristic, and encourage all applicants to apply.
