C Essentials, Inc Hiring for Marketing and Sales Manager Job at Alexandria, VA Full Time

Seeking a “role up your sleeves” professional, experienced in marketing, sales, and communications to join our development team. This person will ensure performance, strategy, and alignment with the organization’s revenue-generation strategy. Contribute to the sales and marketing efforts to drive business growth across all customer segments (donor types such as corporations, foundations, individual giving, and University matching gifts) and share accountability with the programs team to improve the individual customer experience and strategy.

In this role, you’ll work with a small but dedicated team to monitor the revenue pipeline and leads, adjust as necessary to create sustainable growth, and select and manage all external agencies and consultants that will execute our marketing and communications plans.

Responsibilities:

• Directly ensure the organizations digital assets (web, communication, social, etc.) align with the brand through direct development, posting and review of all external communications.
• Create and drive the organization’s branding and marketing strategy.
• Monitor the marketplace and analyze opportunities, providing competitive analysis, strategies, and tactics.
• Stay well-connected with constituents specifically to ensure broad market needs are being incorporated into the product development and enhancement cycle.
• Collaborate with finance, programs, events and research on messaging, pricing strategies, and business models to achieve revenue goals.
• Increase and maximize cross sell and upsell opportunities designed to increase customer acquisition and retention.
• Identify and resolve issues across the marketing/sales and account management functions.
• Creates and maintains department budget

Requirements:

• Three-plus years in marketing, sales and/or communications roles, using marketing to drive revenue growth.
• Proven track record of growing revenue through new product development, marketing, branding, and partnerships.
• Strong analytical, big picture thinking and leadership skills to develop marketing campaigns aimed at increasing loyalty, retention, and the lifetime value of the customer.
• Ability to present and effectively communicate marketing strategy to the executive team and the board.
• Established track record in spearheading successful integrated marketing and communication strategies with measurable results.
• Strong analytical skills and passion for analyzing products, competitors, and market dynamics. Can quickly synthesize disparate data into a ‘position’ and craft messaging that connects with a diverse audience of stakeholders, including customers and executives.
• Proven ability to analyze reports, dashboards, data, business metrics and other tools to make critical decisions and recommendations to help lead the company to achieve its objectives and goals.
• Proven experience developing and executing business strategy.
• Willing to roll up sleeves, contribute to cross functional outcomes, very hands-on approach.
• Strong technical experience with Adobe Creative Suite (specifically InDesign, Adobe Illustrator, and Photoshop), expertise with relevant consumer tools (e.g. iMovie), Net Suite, Hubspot, email automation platforms and analytics.

EOE M/F/D/V

Job Type: Full-time

Pay: $68,368.10 – $70,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: One location