Cal-Am Properties Inc Hiring for Social Media Manager – at Mesa, AZ Full Time

Formed in 1988, Cal-Am Properties, Inc. is one of the largest privately held operators of RV resorts, manufactured home communities and apartment communities in the United States. Through teamwork and dedication, our staff are valued as an important component to our total success. Everyone at Cal-Am is continually working today for tomorrow’s lifestyle ensuring those we serve have an unparalleled experience of the highest quality.

SOCIAL MEDIA MANAGER

Job Summary

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. This passionate individual will be engaging with customers on a daily basis, with the ultimate goal of turning fans into leads and improving our reputation on social media. Our Social Media Manager will administer the company’s social media marketing and advertising program.

Compensation: $65,000 – $70,000 Salary

Job Responsibilities

• Researching & understanding unique selling points of target properties.
• Developing content strategy for each property.
• Applying industry knowledge to keep Cal-Am at the forefront of social media.
• Building relationships with on-site staff to gather content.
• Finding new ways to use social media for referral generation.
• Creating schedules for all posts across all platforms.
• Ensuring content delivery across Facebook, Instagram, blog and Twitter pages.
• Generation of inbound traffic to sales and operations managers.
• Dissemination of leads to responsible sales managers.
• Reporting on social media performance.
• Maintaining access of personnel to social platforms and ensures security.
• Develop relevant content topics to reach the community & resort target customers.
• Create, curate, and manage all published content (images, video, blog posts).
• Design, create and manage promotions and social ad campaigns.
• Monitor, listen and respond to users in a “Social” way while cultivating leads.
• Develop and cultivate influencers for Apartment, Resort and select MH Communities. (approximately 30 properties)
• Monitor online reviews and respond to each review timely and with care.
• Compile reports for management showing results (ROI).
• Adjust strategy as needed based on performance.
• The Company reserves the right to add or change duties at any time.

Job Qualifications

• Minimum Education: Bachelor of Arts degree. Marketing degree is preferred but not required with relevant work experience.

• Minimum Experience: 2-4 years.
• Minimum Field of Expertise: Experienced marketer, strategist, copywriter and a customer service rep.
• Excellent communication skills verbal, written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Superior time management skills.
• Strong understanding of industry platforms and quick learner to new software tools.
• Social media platforms (Facebook Business Manager, Instagram, YouTube Studio).
• Social media tools HootSuite, Photoshop, and Canva.

Physical Demands

• Required to stand, sit, bend, lift, stoop, or be in a stationary position for the duration of the work shift.
• Required to lift, carry, push, pull, and place objects weighing less than or greater than 20 pounds with reasonable accommodation.

#CAHP