California Dental Association Hiring for Outreach and Engagement Liaison, Student Programs Job at Remote Full Time

Job Purpose

The Outreach and Engagement Liaison, Student Programs is primarily responsible for building relationships with dental students, residents, and new dentists, showcasing the value of association membership in support of membership recruitment/growth goals. Under the general direction of the Marketing Manager, Membership & CDA Foundation, the Outreach and Engagement Liaison will build and execute programs designed to reach assigned audiences, foster strong working relationships with dental schools, residency programs and local dental societies and serve as a key conduit of information back into the organization to help shape the value proposition for students and new dentists. Additionally, this role will be responsible for management of the CDA Student Delegation which is group of elected representatives from each dental school in California. To successfully fulfill the responsibilities of the position, the Outreach and Engagement Liaison, Student Programs will work in both agile pods and cross-functional groups to ensure they are plugged in to the information that matters to students, residents, and new dentists and able to leverage the full strength of the association to showcase value.

The ideal candidate has a business development mindset, is adept at building strong, value-based connections and has a track record of delivering results.

Essential competencies:

• Critical Thinking Skills (Decision Making): Decides with intention, reflection and reason; clarifying purpose, evaluating alternatives and analyzing risks.
• Communication Skills (Influence): Inspires others and incites action to achieve organizational goals and desired outcomes; demonstrates expertise and earns respect.
• Relationship Skills (Service): Focuses on meeting needs and exceeding expectations for those served inside and outside the organization.
• Adaptation Skills (Innovation): Uses creativity, ingenuity and insight to tackle issues; proactively addresses problems and seeks fresh solutions.

Essential Functions – must be able to perform with or without a reasonable accommodation

Program Development/Management:

• Develop and implement strategic plans that work to increase CDA brand awareness, foster engagement with association benefits and ultimately drive membership recruitment goals.
• Act as a brand ambassador, building relationships with key audiences and maintaining a pipeline of engaged students/residents.
• Build and execute in-person and virtual events from start to finish; includes programming, schedule creation, space procurement, speaker coordination and preparation, membership collateral, catering, etc.
• Create and deliver compelling presentations that communicate the value of association membership with the goal of driving key goals – student applications, profile updates upon graduation and ultimately conversion to dentist memberships.
• Partner with CDA Delegates to engage dental school administrators and faculty in creative ways to integrate CDA messaging/engagement opportunities in the student experience.
• Review opportunities and make recommendations for participation in local and national dental school conferences, meetings and vendor/career fairs; coordinate event participation for selected events.
• Maintain a strong working knowledge of CDA benefits and offerings with special emphasis on those that provide value to student, resident, and new dentist audiences.
• Partner with marketing team to ensure strong communication/marketing plans are developed for all student program initiatives.
• Supervise the activities of the CDA Student Delegation, including coordination of meetings, elections for student leadership positions and participation in CDA designated governance activities.
• Support CDA advocacy team in connecting students to advocacy initiatives.
• Partner with CDA governance team to identify future leaders and connect them with relevant leadership opportunities.
• Utilize membership database to track contacts, event attendance and other critical data points relative to student program initiatives.
• Serve as a critical input to program/product development initiatives by providing critical feedback/input from student, resident and new dentist audiences Cross-Functional Collaboration/Relationship Development.
• Cultivate and develop strong business relationships with faculty and administration to enhance the CDA presence in the student experience.
• Build relationships with members and volunteer leaders to create connections between practicing dentists and students/residents.
• Build a network of partners across the CDA/TDIC organization to enhance ability to connect students and residents to CDA programs that provide value.
• Develop a strong working relationship with national and local dental societies and student organizations to enhance the student experience in a cohesive way.
• Build strong partnership with CDA membership/member administration team to ensure student membership data is collected/imported in a timely and accurate way and to triage issues with student memberships as needed.
• Partner with TDIC student sales leads to create opportunities that support TDIC sales goals.

Reporting/Performance Tracking:

• In collaboration with Marketing Manager, Membership & CDA Foundation, identify KPIs for program initiatives and partner to ensure development of tracking mechanisms that allow for regular review of program performance.
• Leverage strong analytical skills to review campaign performance and recommend new or adjusted tactical approaches to maximize program effectiveness.

Budget Management:

• Partner with Marketing Manager, Membership & CDA Foundation on annual budget planning for student programs initiatives.
• Partner with assigned staff for on-going budget management/tracking, including budget variance reports, processing invoices and check requests.

Non-Essential Functions

• Perform other duties as assigned.

Required Education, Licenses & Experience

• 3+ years direct outside sales, marketing, or business development experience, with demonstrated account management expertise.
• Bachelor’s Degree in Business or related field, or equivalent experience.
• Ability to identify and translate goals and objectives into strategies, plans and tactics.
• Experience analyzing and interpreting data.
• Experience planning and executing in-person and virtual events.
• Exceptional verbal communicator with strong presentation skills.
• Must demonstrate diplomacy and tact while interacting with all levels within and outside of the organization.
• High degree of initiative and independence balanced with flexibility and collaborative style.
• Superior time management skills with demonstrated ability to problem-solve, multi-task and deliver against deadlines.
• Positive, upbeat attitude.
• Experience with CRM/AMS tools.
• Strong experience using Microsoft Office (PowerPoint, Excel, Word).

Preferred Education, Licenses & Experience

• Active and current California driver license (auto liability insurance required).
• Experienced in campus recruiting or university relations.
• Experience with social media.
• Experience with project management and collaboration tools (Basecamp, Sharepoint, JIRA, etc).

Working Conditions Occasionally (1-33%) Frequently (34-66%) Constantly (67-100%)

• Constantly standing, bending, sitting, kneeling.
• Constant overnight travel.
• Hybrid Remote Role

We Are CDA

Over our 150-year history, the California Dental Association (CDA) has become a leader in oral health throughout California and the country. Today, we continue to support our community of over 27,000 dentists through our family of companies, which include The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners and the CDA Foundation. At CDA, we value individual talents, encouraging a diverse, collaborative, and innovative work environment fueled by new ideas. As our organization continues to grow, we invite you to be a part of what’s next.

CDA is an equal opportunity employer and is committed to the principle of equal employment opportunity for all employees and providing a safe work environment. CDA does not tolerate discrimination or harassment and all employment decisions are based on job requirements and individual qualifications, without regard to race, color, religion, national origin, age, gender, gender identity or expression, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran or military status. If you have a disability or special need that requires accommodation, please contact us at [email protected].

CDA and its related companies have adopted a mandatory vaccine policy to be physically present in any organization office or attend any organization or job related meeting or event in person. Upon hire, candidates will be required to submit proof of vaccination or request an exemption from the policy due to a qualified medical condition or sincerely held religious belief.

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