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Reports to: President & CEO
Classification: Full-time (non-exempt)
Work Schedule: Monday-Friday, 9am-5pm (early mornings, evenings and weekends as needed)
Salary Range: $100,000 – $110,000 (Salary based on education and experience)
Location: Administrative office at 4875 Ward Road, Wheat Ridge, CO (hybrid remote)
(commuting to Central City during the Festival and other events as needed)
POSITION SUMMARY:
The Director of Sales, Marketing & Communication is responsible for the development, creation, design, and
implementation of all sales, marketing, and communication strategies in support of the core messaging, branding,
and positioning of Central City Opera (CCO) on a local, national, and international level. The Director of Sales,
Marketing, and Communication is also responsible for overseeing the Box Office operations and achieving all ticket
sales goals for the organization.
RESPONSIBILITIES INCLUDE:
Direct the development and implementation of the strategic sales, marketing, and communication plan
that aligns with and supports CCO’s strategic plan and goals.
Create and manage the annual marketing budget and support CCO’s overall budget.
Organize annual and quarterly marketing campaigns
Develop short- and long-term plans and budgets for the marketing/communications/ public relations
program and its activities, monitor progress, assure adherence and evaluate performance.
Lead all Marketing Department staff as well as Sales Operations and the Box Office.
Contract and oversee vendors and service providers including graphic designers, printers, photographers,
videographers, copywriters, and others.
Ensure articulation of CCO’s desired image and brand, and ensure communication of image and position to
all constituencies, both internal and external.
Develop CCO’s voice and ensure that it is used in all external communications strategies
Cultivate media interest in CCO and ensure regular contact with target media and appropriate response to
media requests.
Develop and implement the annual advertising media buy to promote the summer festival, other
performances, and CCO events; allocate the advertising budget, negotiate contracts, and supervise ad
design and delivery.
Design and coordinate sales tactics in partnership with the Sales Operation Manager for subscription
acquisition and single ticket sales, ensuring that all sales goals are met.
Cultivate and expand professional relationships with local, national, and international media and serve as a
key spokesperson for the organization as needed.
Develop KPIs to measure success of campaigns.
Manage all public relations needs and craft crisis communication for the organization.
Engage all departments to design and implement audience development strategies to increase brand
recognition and expand audiences.
Oversee all communication channels (media relations, print materials, advertising, direct mail, digital, social
media, website, etc.) to ensure brand consistency.
Collaborate with the Development department to secure corporate and media sponsorships for the
summer festival and other special events.
Establish and nurture mutually beneficial partnerships throughout the community as well as within the
opera and performing arts community.
Collaborate with other CCO Directors to ensure all aspects of the patron experience (from box office to
front of house) are providing exceptional customer service and audience satisfaction.
Champion inclusion, diversity, equity, access, and belonging through messaging and marketing.
Represent the department at Board of Directors meetings, senior staff, all-staff meetings,
performances, community events, and other special events.
Keep informed of developments in the fields of marketing, communications and public relations, and use
this information to help the CCO operate with initiative and innovation.
QUALIFICATIONS:
Bachelor’s degree in marketing, communication, journalism, or a relevant field
5-7 years of related work experience preferred
Knowledge of theater, music, opera, and/or the performing arts preferred
Success in directing comprehensive marketing and communication campaigns
Strong fiscal management and budget development
Exceptional written and verbal communication skills
Demonstrated project management and problem-solving experience
Strong public relations and media knowledge as well as crisis communication experience
Website content experience a plus (Wordpress, Google AdWords, etc.)
Exceptional computer skills, including MS Office products: Outlook, Word, Excel, and PowerPoint
Knowledge of graphic design and design programs a plus (Adobe Creative Suite, Canva)
EQUAL EMPLOYMENT OPPORTUNITY
It is and will continue to be the policy of Central City Opera that all persons are entitled to equal employment opportunity based on their individual
qualifications, performance, and potential without regard for their race, color, sex, gender, marital status, sexual orientation, pregnancy, religion,
age, national origin, ancestry, disability (physical, mental or sensory), medical condition, veteran status or genetic information, as required by state
and federal law.
Skills and Abilities:
Strong organizational and analytical skills
Patron-centric and customer service focused
Appreciation for and understanding of the performing arts industry
Demonstrated project management and problem-solving experience
Outstanding interpersonal skills with the ability to function in a collaborative environment while also
working independently
Ability to work well under pressure
High level of intercultural competence and experience working with diverse communities
BENEFITS:
Comprehensive benefits package including medical, dental, and vision coverage
100% paid life insurance and long-term disability insurance
Generous paid time off for flexible personal use and holidays
403(b) Retirement Plan with immediate eligibility to contribute
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