Certified Group Hiring For Account Based Marketing at Remote, United States Full Time

Job Description

Job Summary:We are currently seeking to hire an Account Based Marketing Strategist reporting to the Chief Marketing Officer. In this role, you will be primarily responsible for the promotion of Certified Group and its business units via brand and web-based marketing with a focus on digital channels, campaign management and social media programs. In addition, you will work with the key stakeholders of Certified Group’s business units to understand products, services, differentiators, and specific focus areas for revenue growth and develops the digital marketing plans to support them.Essential Responsibilities:

• Proven ability to use ABM to generate ROI
• Day to day management of all aspects of campaign development
• Integrate an A/B testing strategy across channels
• Implement best practices of on-site SEO to ensure rankings are stable and growing in key areas
• Considerable expertise in developing and managing multiple marketing programs simultaneously.
• Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
• Manage agencies to ensure development is on track; hold weekly meetings to ensure improvements and actions are to drive incremental sales, improve ROI and reflect latest trends in the industry
• Own editorial and content’s technical SEO function including conducting regular SEO audits, site crawls, schema opportunities, and translating findings into business cases
• Weekly reporting on activity, KPIs, and budget
• Communicate the effectiveness of new product launches, site changes, and paid media initiatives
• Perform in-depth analysis around audiences and attribution to drive recommendations that drive ROAS
• Staying current with emerging opportunities in the digital marketing world
• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.
• Other duties as assigned.

Supervision:

• Has no supervisory responsibilities

Education & Experience:

• Bachelor’s Degree in Marketing, Advertising, Communications, or Public Relations
• Minimum 5 years in marketing, advertising, or communications with ABM focus and ability to show prior strategies and execution with ROI
• Experience in managing and optimizing budgets effectively to meet key objectives to deadlines and budget
• Hands-on experience developing/executing/maintaining digital campaigns
• Experience with SEM, email campaigns, CRM and website functionality
• Strong, data-driven problem resolution skills, including the ability to identify and define problems, collect data, establish facts, and draw valid conclusions
• Hands-on user of web analytics and tracking technologies including Adobe Analytics, GA360, etc.
• Skilled in the Microsoft Office suite, especially Excel, PowerPoint, Teams and SharePoint
• Prior management experience
• Excellent verbal, written and organizational skills
• Remote role with occasional travel 10%

Physical Demands/Work Environment:

• Strong organizational skills and ability to execute manual detailed tasks
• Normal office environment
• Ability to analyze and interpret financial data
• Prolonged sitting, viewing of computer screens
• Work under stress with interruptions and deadlines
• Ability to think logically

Job Type: Full-timePay: From $120,000.00 per yearBenefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• On call

Application Question(s):

• How have you measured ROI and ABM campaigns?
• Is your skill level on HubSpot and Salesforce intermediate or advanced?
• What are your salary requirements?

Education:

• Bachelor’s (Required)

Experience:

• Account Based Marketing (ABM): 5 years (Required)

Work Location: Remote