Cigna Hiring For Field Marketing Director – US Commercial Business – Hybrid at Bloomfield, CT Full Time

Role Summary 

The Field Marketing Director reports to the Managing Director of Strategy + Field Marketing in the US Business Marketing function.  Their overall objective is to drive growth and affordability across all local markets via insights driven, targeted marketing and engagement that accelerates our ability to win locally.

This position directly supports executing on the Enterprise business strategy at a local level.  This includes maximizing the return on investment of Enterprise initiatives by effectively leveraging them across local markets and ensuring they are designed to meet local business objectives. Subsequently, they lead their team in the development and activation of multi-market and single market in-person and virtual programming and marketing initiatives to achieve unique local goals and objectives.

Key Responsibilities

• Manage a team of 4-6 local Field Marketing Managers across the US Commercial Business
• Ensure their respective FMMs local marketing plans are comprehensive, include the appropriate business cases, have applicable measurement and tracking and are executed efficiently, and effectively with measurable outcomes.
• Work with Field Marketing leadership to advance the Cigna brand at the local level, consistent with Cigna’s value proposition.
• Represent the broader Cigna Marketing organization, assets, and capabilities within the US Commercial line of business.
• Drive attribution measurement relative to standard marketing, programming content, and business metrics.
• Develop consistent, effective and simple reporting that can be shared with US Commercial sales leadership to help inform their business strategies. 
• Ensure plans include strategies that are aligned to local market short-term and long-term customer growth, earnings, and persistency goals.
• Manage a multi-million dollar budget that bridges local, segment and Enterprise spending at the local market level.
• Work with FMMs to analyze and leverage market research insights, competitive intelligence, targeted priorities across business segments, and analytic needs in support of building local marketing plans.
• Facilitate collaboration across Field Marketing sharing best practices across markets to leverage learnings and successful marketing tactics and programming.
• Manage an effective network with relevant Marketing, Business and Enterprise partners to drive efficiencies in planning and execution of Field Marketing Team programs (i.e. Social Media, Brand, Creative, Events and Sponsorships, Buyer Group, Product, Sales Effectiveness, Communications, Thought Leadership, Sales Leadership, etc).
• Understand and manage the prioritization and execution of Field Marketing needs with COEs.
• Support Enterprise Marketing and US Field Marketing monthly management process requirements around team management, planning, tracking, reporting and general operations.
• Develop and deliver a quarterly team overview to Managing Director including current state, opportunities, risks, financials and suggestions for continued improvement and innovation.
• Lead and project manage 4-5 key Enterprise Marketing and/or US Field Marketing priority initiatives.  Serve as the SME and matrix partner liaison to drive development and execution of the work.
• Perform in-depth assessments and prioritization of new markets, existing markets, and emerging markets.
• Demonstrate leadership – daily – that contributes to a high performing, multi-functional team that directly impacts achievement of the business and growth results.
• Ensure strong succession planning for FMM Team through selection of top talent, robust development plans and stretch assignments.
• Partner with and/or mentor extended Field Marketing Team members, as needed.

Ideal candidates will offer:

• Ability to travel among key market offices (frequency dependent upon market needs)
• Minimum of 10-15 years of experience of marketing and business strategy experience, ideally in connection with strategic planning, top line growth, market or product management for a Fortune 500 company.
• Minimum 3 years of experience in healthcare, insurance, managed care or consulting
• Bachelor’s degree, MBA or graduate degree strongly preferred.
• Superior oral and written English language communications.
• Highly developed strategic and critical thinking skills with an operational. orientation; able to contribute to a strategic process and can execute flawlessly.
• Possesses an executive presence and demonstrated ability to influence others – including C-suite and senior leadership, partners, clients and community leaders.
• Enterprise thinker with proven ability to influence across a matrix environment.
• Ability to develop relationships across all levels of the organization, as well as externally.
• Ability to work effectively in dynamic matrix organization, rapidly changing, team-based environment across multiple functions.
• Experience managing multiple priorities and executing strategy within time, budget and quality standards.
• Demonstrated leadership in driving successful organizational change and alignment.
• Ability to work from a Cigna office 50% of the time, as directed by the business

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: ***********@cigna.com for support. Do not email ***********@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.