The USPB Marketing organization (USPBM) drives all aspects of the customer lifecycle, from Acquisitions to Engagement to Retention, across all major Business Units in Citi’s Personal Bank – Branded Cards and Lending, Retail Bank and Mortgage, Wealth and Citi Retail Services.
The Existing Customer Marketing (ECM) team is a critical function of USPBM, deepening the engagement of our customers throughout their lifecycle, from early engagement into their broader relationship with Citi. The scope includes critical products and programs: early engagement, lending, spend engagement, digital engagement, retention, and loyalty.
The Strategy and Business Planning Senior Vice President (SVP) will manage a team of 2-4 professionals that manage business management routines and key strategic initiatives across Credit Cards, Lending, Wealth and Retail businesses. This role enables a combined oversight and strong interaction model within the ECM organization and across key stakeholders. This role reports to the Head of Strategy and Business Planning.
This individual will contribute to the overall function and a have a strong understanding of the industry and direct competitors’ products and services.. He or she will be responsible for business routines that support the ECM organization of 150+ professionals, supporting all executive level and team communications, leading strategy planning exercises, presentations and all organizational operating routines (town halls, newsletters, employee engagement, etc). Lastly, this person will lead key transformation projects that span ECM and business lines, working closely with the Head of ECM and other marketing leaders to bring these to fruition
This role is critical our evolution as a singular ECM organization that is creating transformative growth for multiple businesses. The role requires excellent communication skills to negotiate both internally and externally. He or she will serve as the primary story teller for ECM, ensuring that the mission, strategy and performance are clearly communicated to all internal constituents.
Responsibilities:
Qualifications:
Education:
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Job Family Group:
Marketing
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Job Family:
Digital & Social Media Marketing
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Time Type:
Full time
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Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries (“Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View the “EEO is the Law” poster. View the EEO is the Law Supplement.
View the EEO Policy Statement.
View the Pay Transparency Posting
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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.
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