Cognizant Hiring for Associate Director, Global Services Marketing – Digital Business Operations (BPS) Remote Job at New York, NY Full Time

Cognizant is one of the world’s leading professional services companies, helping clients become data-enabled and data-driven in the digital era. Our industry-based, consultative approach helps companies evolve into modern businesses. By leading clients in leveraging technologies essential to modern enterprises such as IoT, artificial intelligence, digital engineering and cloud, we enable new business and operating models that unlock value in markets around the world. Cognizant’s unwavering focus on our clients is led by our more than 300,000 associates, who deliver services and solutions tailored to specific industries and the unique needs of the organizations we serve.

We are recognized by clients for bringing a collaborative approach to helping them solve some of the biggest challenges, addressing industry trends and market forces that are driving disruption. From digitally native brands to established global leaders, Cognizant helps businesses lead with intuition amid constant change.

Each member of our team takes responsibility for creating a culture that enables exceptional outcomes.

• 10% 5-yr revenue CAGR.
  
• #194 of the Fortune 500. On Forbes’ list of most admired companies for 12 years in a row.
  
• #19 on Forbes’ list of World’s Best Employers.

Position Summary

In this role, you will be responsible for driving Marketing activities related to Cognizant’s business process services, helping clients build and run modern operations. Our next-gen outsourcing offerings include location-based services, digital annotation services, sales and marketing operations and omni-channel customer experience solutions, and are fueling the growth of pioneering digitally native brands as well as traditional reinventors.

Working collaboratively with portfolio leaders in the service line, sales/commercial teams and all functional areas of marketing, you will be responsible for ongoing solution marketing for key portfolio areas and for contributing to high-impact, focused digital programs to grow pipeline and enable fast-paced TCV growth.

The ideal candidate is a self-motivated, intellectually curious portfolio marketing leader with experience in the business process services (BPS) market and intimate knowledge of market dynamics, buyer persona, buying journeys and influencers in the BPS space.

They are knowledgeable about how emerging technologies can be used to fundamentally change business models and how work gets done, drive client business value and outcomes – while understanding that human-centricity must be the attribute at the core of all modern businesses.

This leader will be a member of the Cognizant Digital Business Operations Marketing team, which is part of the Cognizant Global Marketing organization.

Overall requirements:

• Deep knowledge of the market, vendor categories and strategies, buying scenarios, buyer personas, and influencers including analysts, advisors, journalists, members of academia
• Experience marketing business process services / modern business process outsourcing solutions, fully leveraging the power of digital marketing – social, influencers, paid & earned
• Proven track record of working with multiple internal stakeholders, develop a solid understanding of new fields
• Strong analytical thinking, storytelling and writing skills – able to distill the essential and bring the value propositions to life in a crisp, fresh and memorable way
• Ability to build rapport and trust among key leadership; ability to effectively engage internal clients, make recommendations and bring multiple viewpoints together
• Ability to collaborate and work across global teams inclusive of brand and creative, web, legal, customer success, field marketing, partner, analyst relations and public relations.
• Must have a “can do” attitude, affinity to rolling up your sleeves to gain a comprehensive understanding of the task at hand, and determination to progress and deliver successful, high quality portfolio marketing.

Key Responsibilities:

• Work with line of service stakeholders and digital program lead to refine messaging and develop stand-out, high-value content that engages audiences with measurable results
• Support the ongoing evolution of the DBO narrative and manage related content – e.g., master DBO presentation, website, intranet, social, etc.
• Drive DBO web presence and updates – ascertain relevancy of content, identify gaps and manage the development of required assets; proactively identify opportunities to link to and from other Cognizant narratives/pages based on buyer journeys
• Own key DBO facts and stories, constantly looking to identify new angles to highlight that are relevant to clients and highlight our key differentiators; refresh periodically and share with internal teams including Global Brand and Creative, Investor Relations, etc.
• Curate and maintain up to date repository of high-impact customer stories, business outcomes as well as relevant statistics related to analyst recognition, partnerships and awards related to Intelligent Automation
• Help determine offering names in alignment with internal guidelines
• Be a DBO advocate within Marketing and other parts of Cognizant – develop strong knowledge of the business, organization and strengths and help share the DBO story internally and externally

Qualifications:

• Minimum of 7 years solutions marketing experience with at least 3 in the area of business process services
• Bachelor’s degree required
• Proven track record of portfolio marketing accomplishments
• Strong digital marketing capabilities – web, social, interactive
• Analytical approach, critical thinking; impeccable writing and presentation skills
• Knowledge of primary and secondary market research methodologies, voice of the customer research approaches
• Ability to work effectively in a matrix environment and collaborate with different global and functional areas. Good relationship builder.
• Lean six sigma certification a plus.

Our strength is built on our ability to work together. Our diverse backgrounds offer different perspectives and new ways of thinking. It encourages lively discussions, inspires thought leadership, and helps us build better solutions for our clients.

If you’re inspired by technology and change, and excel through autonomy, we’d love to hear from you!

Salary and Other Compensation:

The annual salary for this position is between $130,000-$165,000 depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Employee Status : Full Time Employee

Shift : Day Job

Travel : No

Job Posting : Jun 06 2022

Cognizant (Nasdaq-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @USJobsCognizant.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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