Compassion & Choices Hiring for Chief Marketing Officer – Remote at Washington, DC Full Time

Compassion & Choices and the Compassion & Choices Action Network seeks a culturally intelligent leader to serve as our chief marketing officer. Working closely with the President & CEO, other chief executives and department directors, the CMO translates and articulates the President & CEO’s vision; serves Compassion & Choices programs/campaigns with marketing, communications and digital resources that achieve their goals; develops systems and processes to ensure teams across the organizations work is effectively supported; markets the program/campaigns and the organization to generate visibility and funding; leverages data to evaluate the effectiveness of marketing and digital efforts and adjusts strategies; anticipates market changes; serves as on organizational ambassador, and provides mentoring, guidance, supervision, conflict resolution, and professional development to staff.

The Chief Marketing Officer (CMO) is responsible for strategy, systems, and management of a division of over 25 staff in

• planning, development and execution of both Compassion & Choices and the Compassion & Choices Action Networks fast-paced digital and field-based marketing campaigns for state-based and national advocacy, legal and educational efforts; clinical and healthcare professionals and historically underserved communities;
• generating over $2,000,000 in revenue from individuals through digital and online methods;
• creating long-term behavioral social marketing campaigns to lift the visibility and consumer demand for patient directed end of life care and changes in the provision of end-of-life healthcare;
• building cultural awareness, sympathy, and conviction for the legal authorization of medical aid in dying and countering oppositional arguments and tactics;
• advancing culturally competent communications strategies to effectively engage with diverse communities:
• capturing media attention for end-of-life issues, healthcare and C&C; leading crisis communications and rapid response messaging campaigns as necessary.
• developing high quality, usable, and timely organizational, campaign and program-driven digital and print collateral, consumer resources, and materials of all types.
• developing substantial video, interactive, and app-based content.
• lifting Compassion & Choices brand, positioning and visibility as the leader in advancing its mission and goals. .

Additionally, the CMO works with the CEO, Chief Advocacy & Outreach Officer, and the Political Engagement Director to build and maintain a coordinated marketing strategy for the newly expanded and independent Compassion & Choices Action Network (an affiliated IRS determined 501(c)(4) organization and its political action committees) and supports its ability to access contracted marketing and communication services and/or through its interactions with Compassion & Choices marketing functions.

A successful candidate:

• is a visionary and creative marketer who has a thirst to remain up to date on the latest marketing strategies and technologies, has an ability to think strategically about how to apply those tools to our work and understands how to integrate online and offline campaigns.
• has deep expertise in web-based and digital strategies including web design and development (including mobile first, search engine optimization and content strategy); digital fundraising (acquisition, email and advertising); online campaign development and social media (facebook, twitter); campaign development including an understanding of how to connect digital investments to organizational KPIs to achieve positive digital transformation.
• has extensive expertise developing culturally relevant strategies and social marketing campaigns including experience with communications research and planning (e.g. content audits, focus groups, environmental scans, communications strategy and plan development), message development, media outreach, and materials development
• has proven experience managing priorities and projects–including technology projects–in a highly matrixed environment – to specifications on time and on budget including expertise in project conception and initiative, project definition and planning, project launch and execution, project performance and control and project close out.
• has experience with legislative advocacy including prior experience working at a C4 organization preferred; familiarity with electoral campaigns and independent expenditures operated by Political Action Committees.
• is a strong organizational leader who has experience being a part of an executive team and collaborating with other chiefs; thrives in a fast-paced, mission-driven growth organization while creating a culture of belonging among diverse teams; exhibits a deep understanding and commitment to systems-based change;

This position requires somebody who is both a leader and a doer.

This is a full-time, remotely-located, paid position reporting to the President/CEO. Compensation offered will be commensurate with experience.

We offer excellent benefits including employer-shared medical and dental insurance premiums, employer-paid short- and long-term disability, life and accidental death & dismemberment insurance, flexible spending account for medical and child care, commuter pre-tax benefit, eligibility to participate in 401K with generous 5% employer match and 100% vested at time of eligibility, 12 paid holidays, 17 PTO days first year, and personal days.

This position is primarily responsible for serving as a:

Marketer: Creates innovative culturally relevant marketing strategies (both online and offline), that will increase the profile of the CEO and organization, build our brand, increase awareness, generate revenue including annual digital revenue targets, and increase relevance and respect among key audiences. Strong background on digital and online strategies essential.

Strategic Partner: Partners with other chiefs and their teams to develop and implement marketing and communications strategies to advance the goals of our programs, which includes communications strategy development and support for: legislative efforts to advance a federal policy agenda as well as medical aid in dying at the state level; litigation to advance and defend the full range of end of life choice; policy materials to address inequities in end-of-life care, dementia and medical aid in dying; culturally attuned public education materials designed to inform and inspire diverse communities to become empowered end of life consumers; and outreach and education materials to inspire physicians to deliver patient-directed care. This includes a strong understanding of C4 advocacy campaigns and enough knowledge of PAC electoral work.

Organizational Leader: Serves as a member of the C-team, responsible for collectively managing the organization including assessing, monitoring, and managing risk & exposure; leading change initiatives and cross-organizational strategic priorities; developing and enforcing systems that align with our commitment to realizing a culture of diversity, equity and inclusion; developing and reviewing organizational policy and representing your team’s work at board meetings.

Team Leader: Actively– and with cultural intelligence– engages as a senior leader overseeing department directors including strategic plan alignment, goal setting, resource prioritization, systems development and enforcement, staff training, conflict resolution, budget development and management.

Ambassador: Serves as a representative and external relationship builder in key strategic communities with an emphasis on generating revenue and increasing the diversity of the movement.

Additional duties include:

• Serve as a creative and strategic leader; supervising and directing staff, coordinating and collaborating across the organization, serving as a subject matter expert
• Develop relationships and partnerships with healthcare providers, national and state-based organizations, and key stakeholders, including those who represent and serve diverse communities.
• Advocate for systemic change and help implement strategies that increase access to the full range of end-of-life options
• Assist in establishing the organization as an expert in the full breadth of end-of-life care issues; identifying opportunities for technical assistance, publication, presentation, and collaboration.
• Coordinate all activities for strategic program and area(s) of focus, ensuring work is on time, on budget, and achieving defined goals
• Develop and deliver trainings to support advocacy, outreach, and education efforts within the medical community.
• Support all efforts and initiatives of the Clinical Engagement Department, participating in internal/external meetings and events as needed.
• Manage, track and report data to track the engagement of doctors and medical providers in Compassion & Choices’ work.
• Support donor engagement and fundraising efforts.

• Understands and support the policies and procedures of the organization
• Demonstrates commitment to and active support of C&C’s Diversity & Inclusion program.
• Some travel as needed (up to 25%)
• Other duties as required.

To perform the job successfully, the individual should demonstrate the following competencies:

• Skill/Knowledge: Recognized expert in nonprofit marketing, social marketing, communications, message development, and crisis communications with proven expertise: 1) generating revenue for non-profit organizations; 2) developing culturally attuned public education materials and campaigns to reach diverse audiences; 3) developing strategies to advance legislative and electoral work; 4) explaining and marketing more technical work such as litigation programs or medical education.
• SWOT: Identifies SWOT (strengths, weaknesses, opportunities and threats) and develops appropriate plans for the future. Anticipates and plans for changes in internal and/or external operation conditions and business needs.
• Leadership: Develops and implements the priorities of C&C. Secures leadership buy-in around programs, plans and organizational goals. Leads with cultural intelligence working collaboratively and as a team player with staff at all levels of the organization. Puts the organization’s mission before their own department or personal ambition. Inspires and motivates staff and supporters to perform well. Brings passion and energy to the work. Brings strong emotional intelligence (EI) serving as an effective intermediary when disputes arise. Remains open to others’ ideas and perspectives. Exhibits confidence in self and others. Raises issues and problems early and often. Effectively influences and recognizes actions and opinions of others. Accepts feedback from others. Is dependable and responsive. Is a positive ambassador internally and externally. Displays original thinking and creativity. Consistently adheres to and champions organizational policies and procedures. Flexible and adaptive to changing situations. Develops and achieves performance objectives. Results-oriented.
• Staff and Team Management: Manages employee performance to inspire people’s best work. Serve as a team builder for your direct team and across the organization seeking to understand others perspectives when differences arise. Includes staff in planning, decision-making, facilitating and process improvement. Takes responsibility for subordinates’ activities. Makes self available to staff. Provides regular coaching & performance feedback. Develops subordinates’ skills and encourages growth. Solicits and applies customer feedback (internal and external). Fosters quality focus in others. Continually works to improve supervisory skills. Improves processes, products and services across the team. Develops, maintains and consistently applies standard operating procedures to the work of their team. Serves as a role model and is in compliance around the firm’s administrative policies such as human resources, compliance, operations and accounting.
• Program Management: Able to simultaneously manage multiple projects while keeping organizational priorities in mind. Uses sound project management principles including establishing goals and performance measurements, developing budget and plans, securing buy-in and approval from upper management, integrating the project across the organization and managing the programs on time and on budget. Demonstrates accuracy and thoroughness. Look for ways to improve and promote quality. Applies feedback to improve performance. Meets productivity standards. Completes work in a timely manner.
• Communications: Clearly explains tasks and projects to staff. Communicates the importance, values and results of your department’s work. Keep senior leadership and staff up to date when changes or updates to projects occur. Readily available and hold regular meetings to ensure that all team members are aware of the status of projects. Writes clearly and informatively. Edits work for spelling and grammar. Varies writing style to meet needs. Speaks clearly and persuasively in positive or negative situations. Translates technical expertise to plain language. Meets the listener where they are in the process to provide an appropriate level of information. Listen and get clarification. Responds well to questions. Demonstrates group presentation skills.

Preferred Qualifications (You will be a good fit):

Education and Experience:

• 15 years experience marketing non-profit or political causes with expertise with both 501 (C)3 and 501(c)4 organizations and/or political campaigns. Must have experience with advocacy communications; crisis communications; developing culturally relevant messages and materials including leading large social marketing initiatives; and have a thirst to remain up-to-date on changes in the industry especially the constantly evolving digital strategies.
• Experience serving as an executive leader including translating the CEO’s vision to marketing and communications priorities and juggling between the marketing of the organization and the marketing of programs.
• Ability to quickly understand complex systems and problems and be able to offer strategic and innovative solutions that advance our strategic plan
• Experience managing budgets of $5 million and teams of 25 or more
• Desire and proven ability to work within a growth organization, leading major organizational change initiatives and developing and enforcing cross-departmental systems to ensure the effective management of resources
• Strategic, innovative and creative thinker
• Demonstrated ability to build, develop and foster relationships internally and externally
• Excellent presentation skills and ability to interact with high-level individuals and groups as well as all levels across the organization
• Ability to manage multiple projects and deadlines and maintain disciplined adherence to program goals
• Team player who welcomes collaborative decision making
• Must work well leading a fast past, constantly changing environment
• Significant experience inspiring diverse teams to execute well and continually innovate including an understanding of the principles of diversity, equity and inclusion and cultural intelligence
• Excellent communication skills, verbal and written
• Excellent project management skills, including influencing, leading, negotiating and delegating
• Experience working in the progressive, libertarian or secular movements or on controversial issues
• Must be both a strategist and a doer who is passionate about our mission

Values: Must be energized by the idea of working at an organization with the following values:

• Compassionate in our conviction that dying patients should be free of unwanted treatment, suffering or outside interference.
• Respectful of the autonomy of individuals to decide what end-of-life options are best for them and their family.
• Courageous in our willingness to confront the toughest end-of-life health challenges, disrupt the broken status quo and protect an individual’s right to self-determination.
• Credible in all our education, advocacy and partnerships — our efforts are grounded in objective research and demonstrable facts.
• Resilient in our capacity to respond to opportunities and threats in the movement so that we can achieve our vision as quickly as possible.

How to Apply:

Current resume and cover letter must be submitted as one PDF document. In your cover letter, please (1) indicate how your personal philosophy aligns with our mission, (2) provide a brief summary of your directly related experience, and (3) provide your salary expectation (with a specific amount/range vs ‘negotiable’).

Questions about the position may be directed to [email protected].

About Compassion & Choices

Across the nation, Compassion & Choices works to create a society that affirms life and accepts the inevitability of death, embraces expanded options for compassionate dying, and empowers everyone to choose end-of-life care that reflects their values, priorities and beliefs. To make this vision a reality, we improve care, expand options and empower everyone to chart their end-of-life journey.

Compassion & Choices is committed to building a staff that reflects the diverse communities that make up our country. We are an Equal Opportunity Employer and recruit, hire, train, promote, and administer any and all personnel actions without regard to age, color, creed, disability, economic status, ethnic identity, gender identity, national origin race, religion, sex, sexual orientation, veterans status, or any other basis prohibited by applicable law.