Concorde Career Colleges, Inc. Hiring for Marketing Data Analyst – FT at Mission, KS Full Time

SUMMARY

You have a passion for finding trends and providing solutions that drive
profitable growth and maximize returns. As our Marketing Data Analyst, you’ll apply your unique blend of keen business knowledge and solid
technical skills to help optimize inquiry acquisition and conversion performance.

Now you can turn your passion for statistical data
analysis to help our team change lives through data driven campaigns. As our Marketing Data Analyst, you’ll evaluate marketing data,
identify gaps and present opportunities to improve digital, search, email, and engagement channels across campaigns for its 16 campuses.

If you want to impact our goals on a daily basis and the lives we touch, we would like to make you part of our team.

KEY RESPONSIBILITIES

• Analyze data, identify trends and
  audit processes as they relate to marketing campaigns, revenue, click and conversion rates, ROI and ad spend
• Develop and report
  both scheduled and ad-hoc analysis of new and existing campaigns
• Improve department reporting procedures, accuracy through
  automation, and query optimization, as well as manage data integrity
• Engage with internal resource teams and experts, as well as
  vendors to monitor and assess conversion, spend, ROI, etc.
• Identify gaps and opportunities to improve efficiencies, acquisition and
  conversion performance
• Research market and competitive landscape in support of program/ product development and rollout
• Provide internal customers and executive management with thoughtful insights into customer trends and marketing campaign
  performance
• Explain complex topics through clear and concise oral and written communication
• Collaborate across business
  units to lead research and analysis projects
• Provide findings, recommendations and updates to Operational Leaders and C-suite
• Manage external contractors and agencies

OTHER
COMMENTS/REQUIREMENTS

Ability to travel when required

• 3-5 years of data analytics experience, preferably in marketing and digital marketing
• 3+ years’ experience
  using data to develop and measure content and inquiry/conversion marketing effectiveness
• Experience analyzing and tracking multiple
  data points across platforms and sources, while coming to actionable conclusions based upon the data
• Ability to apply context and
  student/customer lifecycle behavior as part of data interpretation
• Experience setting up and implementing A/B testing
• Experience with SQL, Excel and BI360
• Experience with CRMs is a plus
• Familiar with Paid (SEM) and Organic (SEO)
  marketing concepts
• Experience with Google Analytics, Adwords, Google360 and TagManage is preferred
• Experience with email
  marketing is a plus
• Demonstrated ability to think strategically and use data to recommend actions
• Proven ability to build
  relationships and operate effectively within a team
• Experience in higher education, insurance or financial services marketing is
  preferred
• Bachelor’s degree required