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Full Job Description
CUMULUS MEDIA | Birmingham, AL is seeking a talented and dynamic Local Digital Marketing Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.
Who We Are:
CUMULUS | Birmingham, AL currently features 6 stations in the Birmingham metro area: WZRR-FM Talk 99.5, WUHT-FM Hot 107.7, WJOX-FMJox 94.5, WJOX-AM Jox 690, WJQX-FM Jox 100.5, WAPI-AM 1070. At Cumulus Birmingham we strive to hire passionate, driven, resourceful, problem solvers who have the ability to drive the evolving, diverse culture of the Power of Radio to success.
The Local Digital Marketing Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.
Key Responsibilities:
- Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
- Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
- Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
- Think creatively and generate original ideas
Job Requirements:
Qualifications:
- Proficient in Microsoft Office suite, social networking platforms and CRM tools
- Excellent communication skills
- Experience developing new business relationships in an outside sales role
- Excellent presenter to clients of sales opportunities and post-sale successes
- Strong understanding of lead generation and ability to connect with viable prospects
- Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
- Positive attitude with the willingness to get beyond comfort zone to grow professionally
- High energy and passion for the job
- Flexible and creative
- Digitally savvy
- Bachelor’s Degree in Business, Marketing or related field is preferred/required
- All new hires must be fully vaccinated for COVID-19 by date of hire, subject to legally-mandated accommodations
What we offer:
- Commission-based organization with uncapped earning potential
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match to plan for the long-term
- Paid Vacation & Holidays
For immediate consideration, please visit
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For more information about CUMULUS MEDIA, visit our website at:
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CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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Job Snapshot
Employee Type
Full-Time
Location
Birmingham, AL
Job Type
Sales
Experience
Not Specified
Date Posted
03/17/2023
