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Marketing Lead Development
If you have experience developing a sales funnel for a targeted audience, please read on!
We keep schools, public librarians and educators well-informed about what is going on in the library and publishing world. Our essential work helps them better serve their communities by offering them great online programs, events, and professional development courses.
What You Will Be Doing
- Research, develop, and execute strategies to attract new purchasers of multi-user subscriptions and professional development courses in support of sales function.
- Work with the marketing team to communicate key learnings and trends.
- Monitor websites, digital channels, and print ads to ensure all products and offers are advertised accurately and in accordance with the marketing plan.
- Work with the marketing team to create promotional outreach/inbound marketing initiatives for each line of business.
- Assist in the development of marketing and sales collateral to help boost outreach and grow partnerships.
- Collaborate between external partners and internal stakeholders to support group sales initiatives.
- Monitor and report achievement of monthly, quarterly, and yearly goals.
- Track contacts by segment, event type, and other categories as defined and develop/report on strategies to engage target audiences.
- Research/monitor the competitive landscape of group sales initiatives and community/industry partnerships.
- This position reports to the Marketing Director
What You Need for this Position
- Must have experience developing leads for a targeted audience and engaging that audience
- Experience increasing web traffic
- Hubstpot experience preferred
- Google Analytics experience preferred
- CRM experience preferred
- B2B marketing experience preferred
What’s In It for You
- Salary $62-72K
- Performance bonus around 10%
- Matching 401K on the first of the year following one year of employment
- PTO (13 days or more of PTO the first year)
- Up to 10 paid holidays
- Do volunteer work one day per year during a normal workday with a 501(c)(3) nonprofit
- Medical, Dental, Vision
- Flexible Spending
- Short-term disability
- Long-term disability
- Life insurance
So, if you have experience developing a sales funnel for a targeted audience, please apply today!
Colorado employees will receive paid sick leave. For additional information about available benefits, please contact Robert Owen
Applicants must be authorized to work in the U.S.
CyberCoders, Inc is proud to be an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Your Right to Work – In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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