Design Group Americas Hiring for Digital Marketing Specialist at Atlanta, GA Full Time

WHO IS DESIGN GROUP?
Design Group Americas is one of the U.S. leaders of gift packaging, crafts, décor, and creative play products with a portfolio of over 50 national brands, sold nationwide and around the globe in the mass, middle and specialty markets. We are proud to serve the best and biggest retailers in the market like Amazon, Walmart, Target, and JoAnn Stores PLUS over 7,000 independent specialty retailers.

Design Group is recruiting for a Digital Marketing Specialist to join our Ecommerce team in a remote work opportunity. This position is responsible for planning and supporting digital marketing campaigns across multiple channels for our BTC and B2B websites, reporting to the Digital Marketing Manager.

WHAT WILL I DO IN THIS ROLE?

• Support and optimize digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through existing and future channels.
• Understand the technical landscape of email, driving traffic, securing conversions, and building relationships with consumers.
• Create and monitor a wide variety of email marketing campaigns.
• Ensure design and layouts of emails are optimized, user and mobile-friendly.
• Proofread emails for clarity, grammar and spelling.
• Send graphic requests to digital design team.
• Review former campaigns/emails to determine areas of strength and weakness, which could inform subsequent outputs.
• Compile, manage, and purge email lists.
• Create well-written copy.
• Collaborate with graphic designers to improve the appearance layout of outputs.
• Collaborate with product and merchandising team on product features.
• Tracke and analyze campaign results.
• Work collaboratively with cross-functional teams within the Ecommerce team, product teams and IT.
• Research marketing channels our competition uses and provide competitive research and recommendations.
• Understanding of SMS marketing.
• Partner with Social Media specialist.
• Perform ad copywriting and content creation to support online marketing campaigns.
• Understand PPC Advertising and optimizing campaigns.
• Define, analyze and optimize metrics and KPIs and provide monthly campaign reports on performance KPIs.

WHAT SKILLS DO I NEED?

• Bachelor’s degree in Business, Marketing, Advertising, Communications or related major.
• 1 – 3 years’ experience in digital or email marketing, ideally working within retail ecommerce.
• Outstanding copywriting and copyediting abilities.
• Must be proficient in MS Excel, Power Point, and Word.
• Ability to harness collaboration to produce well-crafted content.
• Hands-on experience in marketing automation platforms.
• Must be able to work within sensitive time constraints in order to meet deadlines.
• Extremely detail-oriented and organized.
• Must be a self-starter and able to work independently.
• Strong project management skills and exceptional attention to detail.
• Ability to adapt to quickly changing priorities required.

WHAT DOES DESIGN GROUP OFFER ME?
We offer a comprehensive employee benefits package including medical insurance and 401k with matching program as well as a paid time off plan including family leave options. Design Group believes in a fun, flexible work environment that allows your creativity to flourish and grow.

Minimum pay rate: $40,000 annually

Maximum pay rate: $47,000 annually

Check out our video portal by clicking here!

Design Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. We are committed to building a talented network of diverse employees. We are looking at all products with new eyes to ensure we are representing diversity through design, marketing, and social media. We are working diligently to increase the number of minority-owned suppliers and freelancers that we partner with and product donations are being made to organizations that align with our support of inclusion and non-discrimination. Internally, we are working to increase the diversity within our workforce through multiple channels such as an internship program for aspiring black and brown designers and a revamped employee referral program to encourage employees to refer minority applicants. Our diversity initiatives are designed to make us a well-rounded and inclusive employer.

Required Skills

Required Experience