DFO Global Performance Commerce Limited Hiring for Media Buyer at Miami, FL Full Time

GPC is on a mission to deliver superior eCommerce software and we need people that love:

• Software
• Technology
• eCommerce

GPC is global in operations, culture, and language with offices in New Jersey, San Diego, Vancouver, Mexico City, Sao Paulo, Hong Kong, Ho Chi Minh, Manila, and Brisbane.

OVERVIEW:

We are looking for people with experience buying and optimizing digital ads across multiple platforms such as Facebook, Google, TikTok, or native ads. You would be responsible to set up e-commerce campaigns and you will work closely with marketing to develop targeted audience segments, craft compelling ad copy and creative, and analyze campaign performance to optimize ROI.

RESPONSIBILITIES:

• Develop and execute media buying strategies across Google, Meta platforms (Facebook, Instagram), and TikTok to drive business growth and performance
• Analyze and optimize campaigns on a daily basis to ensure maximum return on investment (ROI)
• Conduct A/B testing and experimentation to identify the most effective ad creatives, targeting options, and bidding strategies
• Collaborate with creative teams to develop compelling ad content that drives engagement and conversion
• Monitor industry trends and emerging opportunities to identify new channels, audiences, and tactics to test
• Manage relationships with media vendors and negotiate pricing and contracts to optimize campaign performance
• Provide regular reporting and analysis to stakeholders on campaign performance and optimization recommendations
• Work closely with cross-functional teams to align media buying efforts with broader marketing strategies and goals
• Stay up-to-date with changes and updates to platform algorithms and advertising policies, and adjust strategies accordingly

REQUIRED SKILLS:

• Proven experience in media buying across Google, Meta platforms (Facebook, Instagram), and TikTok, with a deep understanding of each platform’s capabilities, best practices, and limitations
• Strong analytical skills with experience in data analysis and reporting
• Expertise in campaign optimization and A/B testing
• Knowledge of ad targeting options and bidding strategies on each platform
• Ability to manage multiple campaigns and priorities simultaneously, and meet tight deadlines
• Excellent communication skills in both English and Vietnamese
• Experience with negotiation and vendor management
• Familiarity with ad creative development and collaboration with creative teams
• Understanding of broader marketing strategies and how media buying fits into the overall picture

BENEFITS:

• Attractive salary
• 401K
• Premium medical insurance

GPC CULTURE:

• The exciting and diverse team, from all around the world!
• The value given to ideas and opinions
• Friendly coworkers!
• Valuers of innovation

HOW TO APPLY:

Please apply with your cover letter, resume, and your portfolio if you have one.

Apply Now! If you love eCommerce join our mission!