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Full Job Description
Description:
Dixon Schwabl + Company is WFH flexible, has unlimited PTO, and has moved away from timesheets for billable work. The opportunities for growth are OUTSTANDING! Now is a great time to join our team 🙂
The Media Planner/Buyer is responsible for the creation and execution of media efforts across all clients. This individual works with senior media staff and account teams to map marketing objectives to media campaign strategies. This role is responsible for reporting on key performance indicators and ensuring program success. The Media Planner/Buyer creates and executes optimization strategies to continually improve performance and drive growth across media campaigns.
Duties & Responsibilities:
- Builds search, display, pre-roll, social, traditional and other campaigns within the platforms or vendors
- Creates media plans overseen by senior media staff for small to mid-sized budget level media accounts
- Executes buying and billing functions for campaign plans
- Prepares and presents reports, insights and growth opportunities to clients
- Supports account service and new business teams with research and recommendations for clients and prospects
- Participates in client and new business presentations as needed
- Delivers recommendations for growth and new channels to senior media staff and the account service team
- Stays on top of trends in the media space, presenting new solutions and opportunities to agency stakeholders
- Traffics ad placements as needed through internal platforms (Campaign Manager) or direct to vendor needs
- Completes campaign set up and entry as needed in platforms or direct with vendors
- Negotiates placements for client campaigns
- Assists with training and mentorship of junior staff
Requirements:
Desired Characteristics:
- Strategic skills
- Strong presentation skills
- Passion for media and marketing
- Results-oriented & self-motivated
- Collaborative approach to work
- Ability to prioritize effectively
- Strong attention to detail
- Adaptable
Required Education & Experience:
- Bachelor’s degree in related field preferred
- 1+ years of media experience
- Experience with the following channels and platforms a plus:
- Paid search
- Programmatic
- Online Video
- Paid Social
- Google Ads
- Bing Ads
- Ad Serving platforms
- Demand-Side Platforms
- Google Marketing Platform
- Display & Video 360
- Search Ads 360
- Campaign Manager
- Google Analytics
- Google Tag Manager
- Excellent communication skills (written and verbal)
- Organized and attentive to details
- Knowledge of media concepts and tools
- Hard working, energetic and flexible; able to handle multiple priorities, constant change and last-minute requests.
- Intermediate or advanced Microsoft Excel skills required
At DS+CO, we hold true to these core values:
Respect—a commitment to treat employees, clients and vendors with respect; a willingness to be respectful of others’ opinions and ideas; a commitment to respect the work; practice gratitude.
Integrity—a reputation for doing what you say you are going to do; a willingness to go above and beyond to make it happen; a track record of doing the right thing for the right reason; honesty, transparency and sincerity; earning the trust of clients and employees; maintaining strict standards of confidentiality.
Teamwork—a high level of enthusiasm, motivation and resilience; a sense of urgency to obtain results; an ability to maintain a positive attitude when under pressure; an ability to keep things in perspective and to keep all team members motivated; a willingness to share your knowledge and learn from one another; a belief that we are all in this together.
Community—a desire to serve our community, internally and externally; a willingness to volunteer, serve on a board, mentor aspiring young professionals and students, coach and inspire; a commitment to representing Dixon Schwabl, our industry and the clients we serve in the highest regard both in and out of the office.
Innovation—a reputation for innovative thinking; working with an entrepreneurial spirit across all aspects of our work and in all areas of our business; a commitment to problem solving; a belief that nothing is impossible and that we can find a way to accomplish whatever it is we set our minds to.
Fun—champion the DS culture; keep a positive attitude; find joy in our work together and laugh.
*Travel is required for all employees to quarterly Agency all-hands meetings, with an additional 10-15% potential travel for client presentations as needed*
