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Full Job Description
Position Title: Marketing and Communications Coordinator
Department: Sales & Marketing
Nature of the Job
Basic Purpose & Objective of the Position
This position will assist the Communications Manager in multiple areas but must have a strong background in Digital & Performance Marketing, i.e., Google Analytics and Google Ads.
Additional responsibilities are detailed below but will entail managing day-to-day public relations & social media agencies. This individual must be well versed or have had experience creating visual content, copy writing, staff communications and customer engagement.
Main Duties
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Digital & CRM
- Analyze reports/dashboards to contribute to optimization and performance.
- Manage and collaborate with media agency partners to monitor and optimize ROI to achieve business objectives.
- Support digital marketing strategy to increase awareness, generate quality leads and traffic to direct channels.
- Update website frequently based on promotions and other department needs.
- Work closely with external agencies to provide visual assets, review copies and approval artwork for all paid advertising.
- Drive digital projects/initiatives implementation and strategy for website, check-in kiosk, displays.
- Assist to create all marketing eblasts in correspondence with digital marketing calendar plan.
Operational
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Public Relations:
- Liaise with PR agency day-to-day. Handle inquiries for media stay and dining experiences.
- Monthly calls with various agencies, recap and follow-up will be needed.
- Handle multiple daily direct media / influencers stay inquiries via email.
- Manage media / influencers stay / dine logistics and ensure quality experiences.
- Media interview / photo shoot coordination.
- Hotel tour coordination for media guests.
- Organize and manage targeted marketing event guest lists & RSVP management.
- Handle press inquiries and provide touched up images and hotel information.
- Press kit updates & internal/external communications as updates occur.
- Ability to create press releases for special promotions and happenings.
- Continue folder organization and updates on the shared drive.
- Contact lists database management.
- Responsible for translation requests & management with translating company as needed.
- Assist our Communications Manager with additional administrative and coordination tasks as requested to support daily departmental needs.
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Social Media:
- Liaise with social media agency day-to-day for content review and approval to ensure accuracy and on-brand.
- Manage Facebook reviews, comments, DMs in a timely manner.
- Work closely with social media agency to give strategic direction for content creation for multiple Instagram accounts.
- Work closely with social media agency for content creation days on a regular basis with big production crew.
- Monitor impact of social media programs; analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services.
- Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Experiment with new and alternative ways to leverage social media activities.
- Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media.
- Identify best in class social media tools.
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Branding:
- Create in-house collaterals / graphic design / flyers for each department’s needs.
- Touch up photos and edit short videos for all marketing purposes.
- Coordinate with various vendor to produce collaterals / amenities to ensure brand consistency.
- Ensure brand visual identity applications across all hotel and outlets.
- Work closely with head office to implement brand campaigns and updates.
- Management of monthly marketing collateral inventory counts & reorder notifications.
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Additional managerial & growth responsibilities include:
- Attend media dinners & events as according to departmental needs.
- Cross check digital marketing agency report.
- Consolidate and share monthly media coverage with hotel team and generate report monthly.
- Organize meeting calendar invitations.
- Participate in conceptualization & development of unique monthly programming & marketing calendar offerings at all outlets.
- Share marketing updates to head office on a regular basis.
Customer Services
- Delivers the brand promise and provides exceptional guest service at all times.
- Provides excellent service to internal stakeholders.
- Maintains positive guest and colleague interactions with good working relationships.
People Development
- Supports Swire Hotels’ cultural and people development implementations and characteristics.
Skills, Qualifications and Experience Requirements
- Bachelor’s degree in communications, journalism, marketing, hospitality or other related field preferred.
- Minimum of 2 years of digital marketing, date analysis, and performance marketing experience required.
- Bilingual. Fluency in English and Spanish required (Written samples will be requested).
- Strong computer and Internet skills, flexibility, excellent interpersonal skills, project coordination experience, and the ability to work well with all levels of internal management and staff, as well as outside clients and vendors.
- Prior hotel/resort/restaurant experience preferred.
- Proficiency with all social media tools, technology, and techniques.
- Understanding and ability to execute with a 360-degree marketing approach (traditional, new media, guerilla, grassroot and ‘word of mouth’)
- Understanding and ability to manage crisis management situations appropriately.
- Graphic design and Adobe Creative Cloud experience a plus.
- Microsoft Office proficiency required.
- Creative individual with excellent written communications and a keen eye for visual branding.
- Ability to handle multiple tasks and meet deadlines in a dynamic/changing environment.
- Problem solver with ability to respond promptly in a fast-paced environment.
- Ability to create great working relationships with all levels and departments within the company and across.
