What you’ll do:
• Provide well-researched analysis and actionable intelligence to determine growth opportunities, market positioning, and strategic business issues.
• Support the Engineering Services & Solutions’ Strategic Plan and Profit plan with market insights, TAM Estimation, End Market Growth Forecast, Product Market Competitor Metrics, market size by segment, region, and other market and business analysis requirements).
• Regularly support the Leadership team by providing clear picture of market trends and new technology for consideration in Product Road-mapping and ProLaunch activities.
• Gather and evaluate relevant market and competitor information to review market position, determine threats, benchmark competitor marketing activities and regularly advise of activities – acquisitions, marketing efforts, press releases, etc.
• Partner and support the business leaders in their decision-making process by providing well-researched analysis and actionable intelligence that would address the key business challenges. • Lead/ co-lead analysis presentation calls with internal customers to discuss research findings, conclusions and specifically presenting recommendations for business to take actions on.• Conduct studies to determine sales trends, market share, with the intention to identify opportunities to grow sales, strengthen market share, and increase profitability. • Comfortable in discussions with Sr. executives in answering questions as well as engaging in business-critical relevant conversations.• Understand business challenges and explore opportunities to present actionable intelligence. Develop information research and analysis methodology by partnering with business to validate the secondary research findings and scrutinizing them with company’s business/ market/ product/ technology leaders.• Employ logic and tools in reporting to provide predictive analysis, track technological developments which may impact the business and provide inputs for strategic plans.• Develop market analysis to illustrate market size/share/growth globally and by region for key markets.• Conduct studies to determine sales trends, market share, and operating profit with the intention to identify opportunities to grow sales, strengthen market share, and increase profitability. • Conduct webinars about key industry, markets, technology and comment on potential opportunity• Create white papers, press releases and other documents requiring technical writing in collaboration with the divisional subject matter experts.• Comfortable working with large data. Data analysis and representation using tools: Power BI, OBIEE.Qualifications:• Preferred Technical Degree/ Diploma with at least 3 years of experience in Market Research, Engineering + MBA is preferred.• Primary and secondary research experience.• Well-read on a wide variety of subjects and should have the ability to interpret global macro-economic factors which impact economics, politics and business environment in general.• Experience with market trends, customer expectations and economic analysis as provided by internal and external data sources.• Able to articulate insights in a concise way, both written and verbal.• Ability to translate complex reports and analyses into simple ‘business speak’ and present results to internal customers up to the SLT level.• Ability to connect the dots and generate insights, prioritize business questions and recommendations.• Working experience on Power BI/OBIEE preferred: Dashboard’s preparation, data extraction & create appealing visualizations.Skills:• Voracious reader with a wide range of interest• Excellent written and oral communications skills• Ability to develop relationships and communicate cross-functionally• Should be able to present own thoughts across in a clear manner• Converting ideas / thoughts to black & white is key; must possess the ability to come up with different solutions (multiple perspectives) for the same problem. • Seeking to make a name for himself / herself in the market research / consulting field• Collaborative work style
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