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Purpose:
Job Responsibilities:
Equipment Used:
Hours:
Ellison Core Competencies:
Skills/Work Experience Needed:
About Us:
Founded in 1945, Ellison Bakery is a leading industrial bakery located in Fort Wayne, Indiana. Ellison produces cookies, snack bars, crunch and inclusion, and other products for the industrial market, foodservice industry, and retail and private label space.
Ellison Bakery credits ongoing growth to the commitment of its employees to excellence in all phases of the operation. It is Ellison Bakery’s belief that the only way to make the very best cookies is to hire the very best employees. It is their strategy to do just that and to let the employees apply the very best baking processes to the very best ingredients. Since only the best can make the best, Ellison Bakery prides itself on its most important asset, the employees.
Purpose:
The sales and marketing lead’s responsibilities include creating an awesome customer experience through engaging advertisements, campaigns, emails and promotional literature that align with the team and company’s objectives. The sales and marketing lead represents the company’s brand to increase product and brand awareness. Supporting the sales and customer service team is a critical function of the sales and marketing lead’s daily role.
Job Responsibilities:
- Develop and copy write marketing content such as one pagers, sales sheets, social media postings, etc.
- Design and implement key marketing initiatives as set by management.
- Perform competitive research and incorporate findings into marketing campaigns.
- Conduct analysis to determine the effectiveness of each marketing campaign, and report findings.
- Manage the tactical orchestration of the promotional calendar.
- Attend weekly internal meetings, document and report forward actions to key stakeholders.
- Create customer quote sheets as set forth in weekly pricing committee meetings.
- Keep sales CRM/Monday.com updated.
- Monitor and maintain website, and plan and execute updates and upgrades as necessary.
- Owning the brand image and controlling how the brand is used by all aspects of the company.
- Lead pre-event planning, coordinating, and the on-site execution of tradeshows, job fairs, and other events.
- Implementing sales and marketing plans, as directed by management.
- Working closely with customer service and support the sales team in daily tasks including customer interactions and the preparation of presentations to be used in customer meetings and internal meetings.
- Maintaining relationships and account management with list of accounts by understanding their needs, answering customer questions.
- Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
- Provide troubleshooting assistance for customer orders, account statuses and relevant problems.
- Liaise with account managers to support samples requests, customer inquiries, inventory levels, production status, and communication requirements for customers.
- Review pending orders and specific customer requests to ensure excellent customer service and customer experience.
- Other duties as assigned.
Equipment Used:
- All equipment normally found in an office.
Hours:
- Monday-Friday 8-5.
- Weekend work maybe required for trade shows and other important events.
- In office, not remote or hybrid.
Ellison Core Competencies:
The following Leadership Behaviors are important to the success of the organization.
- Collaboration.
- Develops Others.
- Customer Focus.
- Drive for Results.
- Motivating Others.
- Integrity & Trust.
- Peer Relationships.
Skills/Work Experience Needed:
- A degree in marketing, sales, or business administration, or equivalent experience required.
- 2-4 years’ experience in marketing or sales highly recommended.
- Proficient in Microsoft Word, Excel, PowerPoint and Publisher required.
- Graphic design experience preferred.
- Strong analytical, organizational, and creative thinking skills highly recommended.
- Excellent communication, interpersonal, and customer service skills highly recommended.
- Knowledge of data analysis and report writing required.
- The ability to understand and follow company policies and procedures.
- The ability to work under pressure.
Ellison Bakery is an Equal Opportunity Employer. Ellison Bakery does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
