Enriched Senior Living, LLC Hiring for Director of Sales and Marketing for All of Texas Job at Kyle, TX Full Time

The Sales and Marketing Director is responsible for driving occupancy through the implementation of internal and external marketing, various marketing campaigns and operations, while acting as the face of the organization in the marketplace.

RESPONSIBILITIES

• Drive qualified prospects to all communities through the implementation of internal and external marketing campaigns and operations and exceptional customer service.
• Uses and enters all sales activities into company CRM software and ensures activity is accurate and current.
• Establish and maintain external business relationships through outreach with skilled nursing facilities, hospitals, social workers, physician and law offices and other marketing and referral sources on a weekly basis.
• Coordinate and manage community internal and external marketing events.
• Complete and maintain a Marketing Plan to organize outreach efforts, internal and external events, advertising and email campaigns, and social media strategies on a regular basis.
• Participates in local community organizations on a regular basis to stay connected and involved in our local communities.
• Annual completion of a competitive analysis of other local competitive communities.
• Completes all reports in a timely and accurate manner.

Job Duties

• Building and maintaining a collaborative team
• Plans and coordinates lead generating events, networking events and community events monthly.
• Maintains budget for marketing
• Proactively identifies and achieves press related and advertising opportunities
• Coordinates new resident move-in process with support of department heads, including all required paperwork, medical forms, unit readiness, welcome to the family events and new resident process.
• Analyzes the strengths and weaknesses of each community compared to competitors and develops appropriate action steps to effectively sell against the competition

Requirements

• Organizational skills are necessary. The ability to communicate effectively in English both orally and in writing is essential.
• Experience: Requires at least two years of occupancy/marketing/admissions experience or sales background, preferably in the health care or service industry.
• Certificates/Licenses: Valid driver’s license in the state employed is required.